How to Improve your Google Search Ranking

About Google SEO

Search Engine Optimization is the art of getting onto the front page of Google. It requires time, effort and knowledge of how the world's greatest search engine works. The Google Search Algorithm is now so long that no one man understands it fully. All you can do is follow some basic best practices and use the following tips to give your site a top ranking.

 

Tips to Improve Google Rank

1. Install an SSL certificate.

Site security is becoming more and more important. Install an SSL certificate to improve search rank.

2. Ensure regular, good quality original content

When it comes to SEO, honesty is the best policy. Create good quality, original content that is relevant to your site.

3. Site naming

Consider naming your business what you do and where you are. Boston Plumbing contains the key search words "Plumbing" and "Boston". When people search for pluming in Boston it increases the chances of a higher google rank.

4. Find out how you rank in different regions

Google search results in different regions by using the Google Adwords preview tool. When people in different cities or countries search for your business this will show you what they see.

5. Use an image with correct Alt keywords

On your page be sure to feature relevant images with alt text on keywords you're trying to rank.

6. Embed a relevant video

Google also rewards relevant video content in their rankings.

7. Inbound links

Despite cracking down on nefarious back-linking Google has cannot monitor everything. You can still buy back-links but be careful as you could get blacklisted. The best way is to try and get bloggers and site-owner to link to you in their articles. You can do this by getting a network of content producers together and refer reader's to one another.

Google Drive creates a folder on your PC which is a mirror of the online Drive. Syncing occurs while you're online. The folder can be accessed even while Offline.

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How to create a Google Page for your Business

Set up a Business Page

If you want people to find your business on the web you need to set up a Google business page. First you need to be signed into your Google account.

Next you need to add your business info here. You will then be asked to add your area of service and then you simply click to confirm.

Google will then send a postcard to your address with a verification code. Postcards usually arrive within 22 days. When the postcard arrives you simply enter the code and boom you're done!

Confirm Google Business

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Advantages using Google Drive

Twelve advantages of using Google Drive

About Google Drive

Google Drive provides a platform for you to manage your documents and files. It  integrates all the other Google apps to help organize your personal and business affairs. Here are some of the advantages of the resource.

 

Advantage of using Google Drive

1. Free

The best thing about Google Drive is it is free. You get 15 GB of storage free which is for Gmail and Drive.

2. Multiple Devices

Google Drive can be accessed on any device. It is responsive and can be used on your mobile, tablet or desktop.

3. Preview

You can preview your files via Drive on your browser. You don't need to install the program in which the file was created.

4. Collaborating

When you share your Google documents via Drive you can allow recipients to edit. Users can collaborate with multiple users working on the same document simultaneously.

5. File Organization

You can drag and drop files or folders intuitively. This allows you to organize your Drive whether you are in your web browser or on your Device's internal hard-drive.

6. Security

Google Drive encrypts your data to ensure that it is secure. Your data is backed up on multiple servers in case of emergency. You can individually decide which files to share.

7. Search

As expected Google Drive makes it very easy to find your documents. You simply type in a keyword search and it lists the files containing that word. You can also search by date and document size.

8. Syncing

Google Drive automatically syncs your files and folders. When you update files on any of your devices the changes will be updated. This works in the background so you don't need to do anything yourself.

9. Sharing

You can share any of your Google documents via Drive. Simply type in the email address of the person you would like to Share it with. You can also send a clickable link to the document or post publicly.

10. Remote access

You can access your Google Drive from anywhere in the world on any device. Data is stored on Google servers so all your need is an internet connection and your login details.

11. OCR

Documents scanned into Google Drive can be searched using optical characteristics. So old archived documents (non-text files) can still be indexed.

12. PC Integration

Google Drive creates a folder on your PC which is a mirror of the online Drive. Syncing occurs while you're online. The folder can be accessed even while Offline.

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Using Google Script for your Email autoresponders

Google Autoresponder Script

When you create a Google form the responses will be stored in Google Sheets which acts as the database. Go to the Sheet by clicking one the form responses. When you are in the sheet go to the tools menu and select "script editor".

Using Google Script Editor

You need to create a new project. Call it "Google Form Autoresponder" or whatever you want. Doesn't really matter. Now you need to copy and paste the following code. Edit the code according to your own variables.

/* Send Confirmation Email with Google Forms */
function Initialize() {

var triggers = ScriptApp.getProjectTriggers();

for (var i in triggers) {
ScriptApp.deleteTrigger(triggers[i]);
}

ScriptApp.newTrigger("SendConfirmationMail")
.forSpreadsheet(SpreadsheetApp.getActiveSpreadsheet())
.onFormSubmit()
.create();

}

function SendConfirmationMail(e) {

try {

var ss, cc, sendername, subject, columns;
var message, value, textbody, sender;

// Enable variables such client name and subject to be placed in body and subject.
// This will depend on your form.

var clientname = e.namedValues["Name"].toString();
var tutorsubject = e.namedValues["Subject/s"].toString();

// This is your email address and you will be in the CC
cc = "yourname@yourdomain.com";

// This will show up as the sender's name
sendername = "Your Name";

// Optional but change the following variable
// to have a custom subject for Google Docs emails
// to have a variable in subject you would use the following code
// subject = tutorsubject + " tuition enquiry";
subject = "Tuition Enquiry";

// This is the body of the auto-reply
message = "Hi " + clientname + ",<br><br>Further to your enquiry about our tuition services. I have allocated you a tutor coordinator who will be in touch shortly. <br><br>Information about our rates can be found <a href=http://google.com>here</a>. <br> <br> If you have any queries please let me know. <br><br>Kind Regards, <br>Your Name<br>Title<br>www.google.com <br>Phone Number<br><br>";

// This code places the respondents details in the email in case they want to check their submission.
ss = SpreadsheetApp.getActiveSheet();
columns = ss.getRange(1, 1, 1, ss.getLastColumn()).getValues()[0];

// This is the submitter's email address
// Make sure you have field called Email Address in the Google Form
sender = e.namedValues["Email Address"].toString();

// Only include form values that are not blank
for (var keys in columns) {
var key = columns[keys];
var val = e.namedValues[key] ? e.namedValues[key].toString() : "";
if (val !== "") {
message += key + ' :: ' + val + "<br />";
}
}

textbody = message.replace("<br>", "\n");

GmailApp.sendEmail(sender, subject, textbody, {
cc: cc,
name: sendername,
htmlBody: message
});

} catch (e) {
Logger.log(e.toString());
}
// FOR ASSISTANCE WITH GOOGLE SCRIPT AND OTHER GOOGLE QUERIES GO TO GOOGLENESS.COM
}

Once you've copied the code. Click save. From the program drop down menu click "start". Now click "run" which will run the start program. Google will ask you to authorize the program. You need to give permission for the program as the autoresponder will be sent from your gmail account.

You can make changes to the autoresponder as you wish. For more help you can contact me.

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Tips to improve your Google Business Page

First Google Your Business

The best way to start using Google to grow your business is to "Google" your business. Find out what other people see when they do a search. Do this when you are logged out of your Google account. Preferably from a different IP address. The Google algorithm tailors it's results for specific regions and for individuals. If you would like to see what people in different countries see when they search Google read this article.

So when people search for your business what do they see? Do you come up first in the Google search? Are you even on the first page? If you don't even come up on the first page you have work to do. Start by setting up your Google Page so that Google knows you are open for business.

Let's Google one of the businesses I run, Cape Town Tutors

 
 
Google your Business results

Posting your photos

As the owner of your Google page you are able post your own photos on your management page.

When people find you in the Google search, often the first thing they look at is your pictures.

Confirm Google Business

Google Plus Pages

Google Plus has yet to pick up. Some businesses do use it but has more of a cult following compared to social media giants Instagram, Facebook and Twitter. Google Plus seems to struggle with an identity crisis. It doesn't know whether it's Newsfeed for the everyday citizen or a network for people to come together. It's doesn't do news as well as News Companies or networking as well as Facebook or LinkedIn.

Google Plus does have one advantage. It's by Google which means Google Plus pages do appear in Google search results. Even if they don't deserve it. So you may as well get a page up and make it look decent. Here is a the Cape Town Tutors Google Page I set up. I haven't done much work on it but it's there.

 
 

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