How to view Google results in different locations.
In my previous article I dealt with Googling your business. Now we'll look at using Google Adsense's preview tool to view search results when browsing in other countries. This is especially important for businesses looking for multi-regional growth.
When someone searches for your business while browsing in another country will they find you? Where do you rank in the search results? Let's look at how to use the tool.
Using the Google Adsense tool
You don't need to be logged in or have a Google Adsense account to use the preview tool. Simply go to their page here to start.
I'll use Cape Town Tutors, a company whose SEO I manage to explain results and give a few more tips to improve your rank.
You need can change the city or town you want to search from on the left hand side. Also change the Google Domain as this will be the domain that the browser will access.
A look at the Google Search results
We rank top for "Cape Town Tutors" in a number of countries. I tried searching ten and they were all the same. We see that the Google business page comes up first again and again.
However, if we search for "Tutors Cape Town" which is a more logical order of the words we see different results. For different cities and countries the ranks change.
Lets analyze the results:
Search Results in Home City
We see that the search results for the City are good. The company page comes up on the right. However the Google search rank is second, excluding paid-for spots. This was first until the company's site was hacked and SPAM was sent off the server which damaged the ranking.
One way a lot of people don't talk about to improve the ranking is by increasing site security.
Search Results in Home Country
We see that the search results for the Country are also good. Once again the page shows up on the right hand side with reviews and photos. If you want to improve your Google Business page check this article out.
However the rank drops to third again due to hacking. Once again install firewalls to ensure that spambots don't infect your site. You can then resubmit your XML sitemap to google. You can manage your Google sitemaps via the Google Search Console for webmasters.
Search Results outside Country
We see that the search results in the United Kingdom are very different. The Company page does not show up on the right however the website ranks in second.
The second place is very good considering there are over 40 different tuition agencies in Cape Town.
It is essential to rank in the top three. To get my ranking up I incorporated keywords and content generation. It is also important to provide Google with regular XML sitemap updates via the Google Search Consol.