Googling Your Business
The best way to start using Google to grow your business is to "Google it". Find out what other people see when they do a search.
When people search for your business what do they see? Do you rank first in the search results? Are you even on the first page? If you're not on the first page you have work to do. Start by setting up your Google Page so that Google knows you are open for business.
Let's Google one of the businesses who's SEO I manage, Cape Town Tutors.
Google Search results
All is in good order. We see that the business comes up first. It's Google business page is on the right with photos and reviews. This is an important advert for your business. Make sure you have the right photos. Google also displays reviews from both Google and around the Web including Facebook reviews.
We see that because I was logged on there is an option to add photos and edit information about the business.