Jay-Z and Roc Nation have just entered a longstanding partnership.
On Tuesday (August 13th) The New York Times reported that the Roc Nation founder will work with the NFL to oversee some entertainment options for the league. He and Roc will also oversee part of the league's efforts in social justice. That includes Hov, who, along with Roc, was named the league's live music entertainment strategy, overseeing the Super Bowl halftime show.
NFL Commissioner Roger Goodell made it clear that this does not necessarily mean that Hov will perform in that coveted spot.
"He said very quickly that he did not want this to be about his performance, but that it was beyond that," Goodell said in an interview. "It's been over quickly. I hope he'll play in the Super Bowl sometime in the next few years? Yes. But I think we'll all know if that time comes. He'll know in particular."
In addition to the Super Bowl, Roc Nation will also select artists to perform in various NFL content throughout the season. In a statement, Jay shared his thoughts on the partnership.
"I think we have autonomy," Jay said. "I suppose there will be a lot – with any big organization, we have internal problems right here in this building. Anything new will go through growing pains. We put what we want to do on the table. The NFL has agreed to that. So. we will continue with this as if we have a partnership. "
As the contract relates to an element of social justice that Jay has long focused on, Roc Nation will help with the NFL's existing Inspire Change program.
This is an interesting move amid previous Super Bowl boycotts over the perceived harassment of former San Francisco 49ers hitter Colin Kaepernick. Perhaps this new partnership may also start some important internal discussions about Kap. Howe said he wants to help the NFL be comprehensive.
“The NFL has a great platform and it has to be comprehensive,” he said. "They were willing to do some things, make some changes, so that we could do well."
A press conference is expected on Wednesday (August 14th).
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