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"Green Gold": Offer nil miles in exchange for yerba mate – Economy

The car sector is one of the most powerful sensors of devaluation. Over the past year, prices doubled as the dollar grew, and demand in the second half fell sharply. Context forced to sharpen the ingenuity of the salesman and official representation of Volkswagen and Ford in Misiones went to the market with a proposal that had not been seen since the eighties: getting a yerbu courting as part of the truck's pay.

Carlos Lowe, one of the leaders of the missionary company, explained that they made the decision after they saw the yerba at a time of great demand. "We see the signs on the routes and notify the different means that we offer to buy yerbu and we know that there are producers who have yerba scrap stocks, it seemed a good alternative to offer this exchange," he said. Online Mission

He explained that the yorga concessionaire would offer a price similar to the official price stipulated by the National Institute of Yerba Mate (INYM), of 31.90 pcs per kilogram of plot.

Lowe expects truck sales to rise from March, when yerbators start charging sales during the summer of zafriña, as the thing is currently being paid for 60 days in most cases.

He pointed out that it was not by chance that he chose grass as a bargain for negotiation, as it was a semi-finished product that was sought and whose producers are in a better position than their peers dealing with other activities, such as tea or wood.

He pointed out that a good moment of yerba matea is reflected in the distribution of patents within the Mission, which shows much better behavior in Yerba mate areas. "On track 14, which is a distinct yerbator, we sell better than on track 12, where pine grows," he said.

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