January 30, 2019
This is the solution that Apple raises to face the low sales of iPhone devices.
CEO of Apple, Tim CookHe said he could reduce the cost of iPhone devices in some countries. This measure involves reducing sales on phones.
Economic results in the last quarter showed revenue from Apple's smartphones They fell 15 percent compared to last year.
On the other hand, company revenues fell 5 percent compared to last year This is the first quarterly drop in the company since 2016.
Although Apple expected this drop, he warned investors early this month to blame China. "We did not know how to predict the magnitude of economic slowdown, especially in ChinaCook said.
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However, the director of the company said that high prices of iPhone become a problem for their customers.
In addition, Cook commented that the tech giant started January as it lowered the prices of its smartphones to protect its customers from currency fluctuations.
"What we did in January in some areas and for some products was basically, in part or completely absorbed foreign currency movements in relation to last year.He said. However, Apple's leaders said they expect the company to continue to face new challenges.
Apple anticipates revenue for the first three months of the year – until March 31st of $ 55,000 millionIn this way, it would have fallen by at least 3.4 percent compared to the previous year.
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Although Apple is not the only company that has this problem, the price Apple's stock market fell by one-third since October, due to investors' concerns about the lack of customer interest to buy new iPhone devices.
Cook said he had confidence in the company and shut it down: "Although disappointing when we lost sales estimates, we managed Apple in the long run and the results of this quarter show that the strength of our business is deep and broad".