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Rosenberger becomes "Rosehill Food Park" »Leadersnet

By the end of 2022, 14 locations will be partially restored during operation and will in the future host six different catering concepts.

Austrian Master Franchise Burger King and New Owner of Rosenberger Restaurant GmbH TQSR Holding and Development GmbH (TQSR Group) presented the first details of the new concept of the Multibrand service.

"Under the brand new Rosehill Foodpark, the existing Rosenberg site will turn into food parks that will be crowded with a variety of attractive brands and products, with a new concept that is being implemented for the first time in the first quarter of next year.For all Rosenberger service areas will be transformed a multi-brand concept, "says TQSR Group in a statement.

Brand Rosenberger should persevere

By taking Rosenberger, TQSR Group is extremely pleased. "Larger parts of integration have already been completed, all sites are in full operation, sales are developing according to plan, and we have also considerably increased the number of employees," says Hartmut Graf, CEO of TQSR Group.

Nevertheless, the Rosenberger brand will continue to exist in the new concept of more brands in the future. According to Statistics, Rosenberger is the most famous Austrian food brand and plays an important role in the new concept of Multibrand, and Burger King and Rosenberger are themselves in new locations with two of the four most famous nutrition products. represents, "says Graf.

However, the Rosenberg restaurant concept has been redesigned. In the future, people will return to "the origin of brands and related forces". "Rosenberger will soon focus on the traditional Austrian cuisine again," Graf explains.

Tradition, Internationality and Variety

The Rosehill Food Park brand name will combine the "tradition", "internationality" and "diversity" constructions. "Afinity names and graphic references to the traditional Rosenberger brand keep the recognition value, but the goal was to turn to a number of international guests, and at the same time – with the addition of" Foodpark ", communicate the basic idea of ​​brand and product diversity, says Graf. The new "Rosehill Foodpark" logo will be used in all Rosenberger sites redesigned for the Multibrand concept.

© TQSR Group
Rosehill Foodpark Visualization © TQSR Group

The new concept of multiple brands is based on the knowledge that the currently available holidaymakers in Austria are no longer up-to-date and therefore no longer meet the increasing demands of guests. "With the help of extensive studies we have come to the bottom of the need for vacationers," explains Graf.

Four more concepts of gastronomy

As a result, the company will also offer four other catering concepts under the brand Rosenberger and Burger King. This includes an Italian, fish restaurant, predominantly vegetarian and vegan offering that offers a comprehensive concept as well as a focus on coffee and pastries.

The completion of the pilot site Rosehill Foodpark is expected in the first quarter of 2020. All other Rosenberg highway locations will turn into a new "Rosehill Foodparks" by the end of 2022 (as / ots)

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