DigitalMeNot has revealed the results of the global retail and online retail program for international retail trade in seven countries in Europe, the United States and Canada during six weeks before Christmas.
In the United States, the weekend of Black Friday follows a traditional Thanksgiving feast in which stores bring significant cuts. This year, The weekend of Black Friday in Cyber Monday runs from November 23 to 26, just one month before Christmas. Sales growth during Black Friday has been steadily increasing since 2013, with all transactions both online and in the store.
The event is highly predictable by consumers, but not only: retailers adapted this opportunity to the French market. RetailMeNot, the global digital promotion specialist, presented in its study produced by the Retail Research Center, retail and online sales forecasts in seven European countries (France, Belgium, Germany, United Kingdom, Bottom, Italy, Spain), United States and Canada during six weeks before Christmas.
- 2018: a new record year
The year 2018 is another success for the Black Friday period. Combined off-line and on-line purchase forecasts amount to EUR 5.740 billion, an increase of 5.9% over the previous year. The expense expands for four days from Friday to Monday, Saturday and Sunday with 2,446 billion, and Saturday is a good day for shopping in France.
Online purchases cost EUR 966 million during three days. Forecasts are far below physical trade, but e-commerce is fastest growing, which is 14.3% more than 2017.
Physical commerce largely benefits from this new consumer spending trend from the United States. Indeed, stores collect $ 4.74 billion in costs from Friday to Monday. Traders no longer hesitate to openly display the best promotions to highlight and attract consumers to a great extent.
- The ever-greater success of the Black Friday and the Cyber Weekend in France since 2013
In 2013, the French wanted to spend a total of 482m euros on the weekend of black Friday on the internet, still not widely known in France. For 2018, online spending forecasts reach 966 million euros, an increase of almost 100% in six years for e-commerce. For just Friday's Black Friday, the increase had a 134% increase in sales between 2013 and 2018.
The trend in Europe is largely in line with that in France. Combined online sales and stores are expected to reach a record $ 29.438 billion (UK, Germany, Italy, Spain, the Netherlands, France and Belgium) for more than 4 days, an increase of 147% from 2013.
Methodology of study:
Data is downloaded from the study "Shopping for Christmas 2018: Retail Prospects" commissioned by RetailMeNot and conducted by the Center for Retail Research in 2018. This study deals with the importance of the Christmas season for traders in France and six other European countries (Germany, Belgium, Spain, Italy, the Netherlands and the UK). It suggests forecasts based on data from national statistical bodies, independent research firms, and surveys of 50 major telephone companies surveyed in each country and 1,000 consumer consultations in the United States. in France, the United Kingdom and Germany to evaluate their likely plans for Christmas. The list of responses was made between August and September 2018.