French Agriculture Minister Didier Guillaume admitted on Wednesday morning: On February 1, the tariff increase will intervene in 4% of consumer food products, with brands known as Nutella, Ricard or Coca-Cola. Reason? 10% increase in the "loss-making threshold" imposed by the recent Food Act.
The government intends to force distributors to even sell products called at prices that are at least 10% higher than those they have bought and stop selling at a loss.
The state hopes that distribution will be able to pay to producers in the agricultural and aquaculture sector, who are bleeding and disappearing, regularly paid below the cost of procurement.
Since farmers and producers go out year after year, resisting ritual price negotiations that take place from October to late February, facing giants of agribusiness, especially with the powerful central purchasing of distribution.
"What I'm looking for in big stores is to find a way to spread different margins so that things are better arranged, the goal is to sell agricultural products at their fair value," the minister said. In supermarkets, "500 products of 13,000" should be increased on Friday, while hypermarkets are "800 products of 20,000," he added.
"When people buy meat, fish," the prices will be protected, unlike earlier, "he assured him," especially on a private label (MDD). "" What matters to me is that consumers and farmers are joining. "
"These are the products of our region, under the pressure of central purchasing, paying for the distribution of Coca Cola or Nutella," FNSEA and I Agricultural Unions grew on Wednesday, in favor of the law.
The message received by the Federation of Trade and Distribution (FCD), which brings together all the players in the distribution, except Leclerc. "What all the economic players, apart from Leclerc, agreed, is that we have to change the system so that we return to normal prices, and that it makes it possible to improve the farmer's farce. the price of Ricarda can slightly increase if the price paid to milk producers per liter of milk is increased, "said General Delegate of the FCD, Jacques Creyssel, AFP.
"The consumer will see, when all this ends up in a few months, that it is actually a positive operation for everyone," he said.