Currently, with 139 restaurants, the Madero network, inaugurated in 2005, was known for its rapid expansion
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10. nov. 2018, 10:30 am
São Paulo – American Carlyle's fund returned to Brazil after two years, acquisition a share of 22.3% of the hamburger chain in Paraná Madero, for 700 million RW, according to sources close to negotiations. The agreement was signed shortly after the elections and, in order to be effective, provides a process of deep analysis (financial data analysis) to be extended by January. The company estimates the total value of Madera to $ 3 billion.
Currently, with 139 restaurants, the Madero network, inaugurated in 2005, was known for its rapid expansion. Growth was financed by debt, which was concentrated with the HSI fund. Today, Mader's debts total 520 million RW, according to the state. Of the $ 700 million that Carlyle contributes, 600 million should go to the cash register, and the rest, in the pocket of the partner.
According to sources who consulted the report, the business was closed to Carlyle – with the involvement of American managers who visited hamburgers' headquarters – and Junior Durski, the founder of Madera, with the help of an attorney. The network has talked to other funds, such as Catterton, Gáve and General Atlantic. In the past, Madero worked with several consultants – including Itau BBA, Bradesco BBI and BR Partners – but they were not related to Carlyle.
After a two-year idle walk, Carlyle, a partner in the Ri-Happy toys chain and the TokStok decorative chain, has invested with the intention of leaving the business relatively quickly. The possibility of leaving the fund will be because, during the talks, Madero will announce the intention to open its capital for two years.
According to the state, the restaurant chain intends to invite individual investors to participate in the trading of company shares. To do this, he wants to use the image of Lucky Huck, who owns 5% of the work and is known as a few boys' advertising boys.
Mader's plans must remain unchanged. The company will also open three restaurants this year – for a total of 142 – and next year plans to open 52 more restaurants. The numbers include only the Madero, Stake House and Jerome lanes (the most popular appeals). The company still has two other sandwich networks – bearing the name Durski – in development.
Next year, according to the state, the network intends to apply R $ 380 million in business, open up trade and factory improvements that produces almost all products sold at restaurants located in Ponta Grossa (PR). For that, Madero would use $ 80 million to remain from $ 700 million in Carlyle's disbursement in 2019. The rest of the investment will come from a cash-generating business that is currently turning $ 300 million.
Model. For consultant Sérgio Molinari, founder of Food Consulting, Madero is the most successful case of creating business and brand concepts for the past ten years. According to him, customer experience – from food to food to service – is far better than market average and competition standards, including foreign competition. "By coming unprecedented, Durski did not stop looking another way," says Molinari. "He followed his investment project despite criticisms he got from the market."
He asked, Madero Network said he would not comment on that question. Carlyle also refused to speak. The information is from the newspaper State of S. Paulo.