Merchants who want to enjoy this family-run weekend without bankruptcy may be happy to find out that Loblaw has launched its own brand of beer under its well-known No Name label.
At least for this weekend.
In a statement released on Tuesday, Loblaw Co announced its new Canadian-style balloon in Ontario, which will be available in six packs in selected LCBO stores that begin Friday. The beer will be packed in the recognizable yellow and black appearance of the No Name brand.
"The new beer without the name stands out with a recognizable yellow label and in one word: Beer. It is a lighthouse for customers looking for an excellent taste at an unbeatable price, "said Ian Gordon, Senior Vice President of No Name, in a statement.
Although beer will be regularly sold for $ 10.4 for a pack of 6, the case will cost only $ 6.60 (including a deposit) from Friday to Sunday, to celebrate the first long weekend of the year in Ontario.
The promotion will be part of Ontario's Doug Ford's buck-a-beer program, which lowered the minimum price for a bottle or can of beer from $ 1.25 to $ 1 when it came into force in August in the province.
Loblaw said future promotions for No Name beer will be held over several weekends throughout the year.
The company announced that it had "record sales" and "incredible consumer feedback" when it ran the buck-a-beer program in Ontario with the beer selection of beer in the President Choice in the beer trade last fall.
"It was a simple decision to bring a brand without a name in this category at this price," Gordon said.
After the announcement, the reaction on the Internet was extremely mixed, and some expressed skepticism about the beer's taste with regard to the price.
"I do not think you can pay me to drink beer that costs a lot," one woman wrote on Twitter.
Others were thinking of an unusual brand name.
"Without the names of cereals that can bear, but without the name the beer is sacred" wrote one commentator.
"No name? No thanks …" another man said.
"NO PIVA NAME. I have no idea what will taste beer, but the box design is iconic, was written by another person.
"On a weekend on a family day you will be able to get a beer without a $ 1 bottle. So it will come in a yellow box that just says" beer "on it … in which time we live," one commentator said.