Along the otherwise boring part of the road that led to the Gulf of Bay sit three jumbo planking 10 feet and 20 feet thick, plastered in large white letters with the apparent message of love.
"KR likes Sonia", they are making signs, and "love" is marked with a heart.
However, who is KR and Sonia, remains a mystery.
"I want to be able to say, and I tried to make them allow me, but they do not allow me." – Phil Quann
Billboard company Pattison is a mom about the details.
Telegram was asked by sales representative of St. John Fila Quanna if there really is a person with initials K.R. who likes someone named Sonia.
Quann said that the story has more than that – but he would not give details, claiming that the client did not want to publish any information.
"I wish I could tell you," he said.
"I want to be able to say that and I tried to force them to let it go, but they do not allow me."
Talking about the person behind the inquiries on the bulletin board, Quann alternately called that "person" and "those" person, although he told Telegram that he could not confirm the gender of K.R.
Pattison's Atlantic Group CEO, Sherry Kirwin, confirmed that the posters were not Pattison's commercials.
"That's really – someone contacted us to book space, and we helped them create a message," she said.
"It's the real person who reaches another real person."
According to Quann's estimates, this message costs $ 1,000 to $ 1,600 a month, and said the three billboards were set somewhere in November. That is, the one who stands behind the poster probably has spent somewhere in the $ 10,000 range.
Quann said he never talked directly to the person behind the posters.
"I do not even know his name, which is really ridiculous because there are posters – I do not really understand," Quann laughs.
"Someone called on his name to reserve the board, so I did not know anything about him." And at that time, the person who called this said she could not post any information about it-that's just a personal message for someone.
"All I know is that they called me and said they wanted to put those words on the board, and at the time we booked it, I did not even know if that was what we were allowed to do."
"He or she, whoever he is, does not want to announce what he is doing." – Quann
Quann said he called his boss, who said the company was okay with the message until it hurt anyone.
Quann said suspicion in K.R. will ever publicize the story behind the posters.
"He or she, whoever he is, does not want to announce what he is doing."
The telegram asked if Sonia knew even that mysterious K.R. person.
"I do not know, but I guess … I hope so," Quann laughs. "I feel like they do not know that person, or if that's something they did not want up there, then someone would call me and ask me to drop him."
Billboards will stay in place as long as the secret client does not ask for them to be removed, or until someone else is reserving the space.
This is not the first love story Pattison.
"A few years ago we had a personal ad on the board in Halifax," Kirwin said. "Someone used a poster similar to a personal ad in the newspaper, it was like" a white woman looking for, "so she was getting a lot of attention."
However, Halifax's bill could compete with K.R. love Sonia plakate. Quann breathed and laughed as they asked him how many people contacted them. He said information requests were "numerous".