The scenes that are increasingly inclined to electronic commerce and automation in logistics face the big Chilean capital marketers. And in their plan to make their surgery more effective in Latin America, they had to limit their employees' indebtedness in factories.
Since reaching its peak, the four major trading chains (Cencosud, Falabella, Ripley and La Polar) have initiated an escalation of cost reductions and productive efficiency, resulting in a sharp reduction in the number of employees needed for their operations.
According to the financial statements of each company in the last five years, big traders have reduced their jobs to 23,233. Most of the fall in the number of employees is related to the retail economy controlled by a German entrepreneur, Horst Paulmann. Cencosud reduced the number of employees by 19,697 from September 2013 until the same month this year.
The group, which manages chains Jumbo, Santa Isabel and Paris in Chile, comes from year to year in 2013, reducing the number of employees it employs for its operations in Chile, Brazil, Argentina, Peru and Colombia. However, it is the one that directly employs 135,182 workers.
The one who also launched a powerful adjustment plan is La Polar. The company controlled by Leonidas Vial, Anselmo Palma and Fernando and Alberto Delfau in the last five years, and within its operational efficiency plan, reduced its capital to nearly five thousand people.
Although a strategy that includes reducing the size of its stores, serving to return to profit after three years in figures in red, the company still can not confirm and plans to deepen its commitment to efficiency. This will change the headquarters from February to March. The Polar will leave its historic site of Renca to be in Ciudad Empresarial after the sale of the property, which would be estimated at 330,000 UF.
"We had problems with efficiency, and what La Polar dropped four or five slots, we need more control over what's going on. We've changed the entire commercial team and there are only a few executives," said senior merchant manager a company that asked to keep its name.
Similarly, Falabella also experienced redistribution of work issues. The company – controlled by Solari, Del Río and Cuneo – has decided to have employees in China and India last year, whose data have been recorded in their financial statements.
In fact, the group that closed the first nine months of this year with a total of 101,566 workers – the second largest employer after Cencosuda – and the number of its workers is growing steadily. However, this increase was not the same in all the countries in which it is present.
In the period from January to September 2013 and the same period of 2018 Falabella operations in Chile decreased by 2,224 jobs. Although only 4% of workers are low.
However, in the same period Falabella has increased the number of employees in countries such as Colombia and Peru with 18% and 10%.
Falabelle explained that in terms of employment in department stores there has been a decrease of 1,000 workers from 2013 until today. However, it is not about layoffs, but about the transformation of functions. Thanks to the growth of e-commerce, Falabella has strengthened its areas of customer service and logistics, including new collaborators.
The company added that, with regard to all Falabelle service providers, today the company has 800 workers more than before.
While Ripley's number of employees has been almost flat over the past five years. Only in September 2015, 25,218 employees were registered in his work.
Reasons for fall
Professor of Management at the University of Chile Jorge Carniglia said that logistics and e-commerce were the main factors that stimulated the creation of new jobs in retail.
"Today, in many call centers you get robot answers, and I can give you an example of Ripley who has Eva, whose name is a robot that answers a number of questions, so there are many examples. what are the lines, "said the academician.
Similarly, the growth of electronic commerce is another reason for job losses.
At its last meeting with analysts, Rodrigo Larrain, CFO Cencosuda, explained that "consumers are adopting options for purchasing flexibility, and we are particularly pleased with the strong growth in e-commerce sales, 24% compared to the previous year in the currency of the constant."