South African football legend plans to become a world hero.
The retired footballer, a single national coach and club owner, Jomo Sono, helped launch a new streaming service in South Africa, which he believes will be the answer to the relatively high data and entertainment costs.
TV2Go is officially launched on November 9th with more than 100 channels including movies, news and music. The free airplane platform reached a deal with Vodacom that would limit the cost of the data and allow Vodacom to upload some of his custom content and ads. Channel revenue comes exclusively from advertising, says Sono.
Sono came across the TV2Go platform in Israel and teamed up with Israel's cast TV to bring the concept of "free TV" in South Africa. He launched Infinivy, the platform for digital entertainment early this year. Infinivy owns 26% of South African TV2Go, while Cast TV owns the rest.
Cast TV already has a presence in Russia, Romania and the Czech Republic. With Sono, they plan to launch TV2Go in Kenya, Nigeria and Ethiopia. But first, their goal is for the next few months 100,000 subscribers to the South African Republic.
Even with VodaCom partnership, the enthusiasm of Sono and TV2Go can be influenced by the reality of high data costs. For several years, South Africans have complained about the cost of mobile data in the country, setting up social campaigns in the dark and even approaching parliament.
Then there is a problem of content. TV2Go can be free, but it goes against DSTV that has monopolized television and film content, the rapidly growing presence of Netflix and the well-established Amazon Prime and Hulu libraries, all starting to play for the African market.
Take, for example, SuperSport, probably DStv's most prominent bouquet of channels, which, as presenters, praise their own high-tech studies and international stars. Massive sports events such as the UEFA Champions League, Wimbledon and the FIFA World Cup are mostly available at the DStv Prize and other subscription packages at a higher level. Although he can not provide the rights to these entertaining games, Sono decided to look back on sports content.
"What annoyed me all these years is that if you look at the legend in cricket, football, boxing in South Africa, once you stop being as good as dead, you've finished," he said in South Africa's radio stations, "Every legend must have its own channel. "
It begins with channel dedicated to Sonou, which is already online. It is unclear whether TV2Go will be able to acquire rights for other classic matches. He continues with nostalgia on the music channels, wanting to introduce classics such as Miriam Makeba.
Kwese TV tried a similar strategy with alternative sports programs such as the NBA and the NHL, but could not compete with DStv long and this month had dropped off satellite subscription service to focus on the internet.