This new label could attract tourists and foreign investors to Loire, where cheese is produced.
The cheese produced in Loire, Fourme de Montbrison, is included in the UNESCO's intangible cultural heritage, on Friday, November 9, France Bleu Saint-Etienne Loire learned. Sir Loire got this difference on Monday, November 5th. He was assigned to him by the Ministry of Culture.
This label that rewards features with extraordinary universal value and protects them, "rewards know-how, people and what it has been sending for years", underlined Mayor Sauron, David Maurel.
Fourme de Montbrison was manufactured from the 8th century in Hautes-Chaumes at more than 1,000 meters above sea level. He was assigned the AOC (protected designation of origin) mark in 1972 and then AOP (protected designation of origin) in 2009.
This new label could attract tourists and foreign investors. Manufacturers hope that UNESCO's World Heritage title will consider exporting overseas.