Amazon's tech giant announced Wednesday it is expanding its business in Israel. The company said it is launching on-premises infrastructure for its CloudFront content delivery network, which allows customers to easily distribute big data such as videos around the world.
According to Amazon, the Amazon Web Services (AWS) network already maintains 188 nodes in 70 cities in 31 countries. It promised that the new implementation would provide 75 percent faster performance to local end users of companies using its services.
"As we continue to support our customers in Israel, we are pleased to expand our presence by launching the first AWS infrastructure in the country," said Harel Ifhar, who runs AWS Services in Israel. "Innovative Israeli startups, business organizations and public sector clients are rapidly embracing AWS services and we support this growth by launching Amazon CloudFront. Amazon CloudFront's new local presence is putting Israel on its own [the] AWS Global Infrastructure Map. "
The announcement comes less than a month after it was announced that Amazon was in talks with Israeli officials about setting up a public regional cloud-based data center, possibly in southern Israel, to provide cloud-based services to government ministries and other entities' public services in Israel.
Although Amazon maintains a corporate presence in Israel, it does not run the same types of consumer services here as abroad. In late July, Haaretz reported that the launch of Amazon's e-commerce services in Israel was delayed as the US online retail giant struggles to recruit local resellers.
Amazon is set to launch its local ecommerce site in June or July, with services and products targeted specifically at Israeli audiences. The new date has not been set, Haaretz said, although he told the Calcalist financial website that the firm was ready to launch its services in September, referring to Israeli traders who said they had received a notification from Amazon.