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Mayor of Tel Aviva Ron Huldai and other city officials presented on Monday a major plan to increase tourism in the coming decade.
The goal of the Tel Aviv-Jaffa 2030 plan is to position the city as one of the most popular urban destinations in the world by introducing new tourist attractions, increasing available information in English, and developing infrastructure, communication and accommodation.
"In recent years, our city has enjoyed an outstanding tourist boom," Huldai said. "From a small town with very few visitors, Tel Aviv-Jaffa has become a place many people want to enjoy and experience."
In 2018, Tel Aviv saw 2.2 million tourists in the total amount of $ 1.6 billion in hotel business, according to a statement released by Tel Aviv Municipality on the plan.
The city has devoted efforts to improve tourism, cultural heritage and historic sites, Huldai explained, but this increase must be carefully managed to keep order.
"It is possible to identify the challenges that must be solved," Huldai said. "The main plan is designed to preserve the boom of tourism, wisely manage it and plan for the future."
The main challenges to which the plan refers are: cost of living, public transport, availability of information in foreign languages, and perception of Israel as an uncertain country.
According to the statement, the first tactic of the plan is to increase the branding of the city as a tourist destination host to international conferences and to expand the targeted audience to focus more on "families, Muslims and Arabs, Chinese and the elderly." by increasing the availability of information in foreign languages.
The city also plans to introduce new attractions and hotel infrastructure, striving to accelerate the construction of new hotels, convert business hotels to hotels and regulate the rental market for tourists. The goal is to double the number of hotel rooms from the current 10,500 in the decade.
The plan was presented by urban engineer in Tel Aviv Udi Carmeli and director of the World Tourism and Tourism Administration Eitan Schwartz. In 2019, Carmel declared the decisive year for tourism in Israel, especially Tel Aviv and Jaffa.
"This year we hosted Eurosong – no doubt the largest international event in 110 years of the city – which enabled the municipality to improve the tourist property of the city and also provided the opportunity to launch the moves that will serve tourism. industry in the coming years, "Carmel said.
He added that the key to an effectively planned city with regard to the needs of tourists and residents. "The vision of a city of tourism places Tel Aviv as the leading destination for urban tourism that is innovative and responsive to city dwellers, taking into account their quality of life."
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