As reported by the Wall Street Journal, Apple has cut the production of the last three iPhones on September 12, namely iPhone XR, XS and XS Max. Cupertino did not exactly predict market demand for new devices and the launch of three different models at the same time made it difficult to estimate the units that would produce manufacturing companies.
Net cut for iPhone XR production
Apple began selling iPhone XS and XS Max in September, while last month it sold the iPhone XR, the cheapest of three, but with a starting price of 749 euros. A few weeks ago, Apple shocked its investors with forecasts lower than expected for the Christmas season, sending warnings to some vendors in which there were weaknesses in the sale of new models.
Particularly important is the cutting of the iPhone XR, with Apple, who has been forced to cut the order in the past few weeks, even a third of the nearly 70 million copies needed by September manufacturing companies for the semester. The New York Times reported that the company, led by Tim Cook, had to reduce its production plan seven days ago.
The whole market in disabilities
Despite this downfall, Apple remains in any case stable in the market with difficulties such as smartphones. It is strange to point out in the fall when major tech companies fought with their new high-end phones, but sales of the device fell sharply. More specifically, 377.8 million units sold in the third quarter last year rose from 355.2 million in the same period of 2018. This is the fourth consecutive quarter in which the reduction occurred. The main reason for this slowdown is the excessively high prices, along with the considerable lack of relevant innovations among devices placed on the market by different manufacturers.