BMCE Bank of Africa has launched a new "Women in Business" offering at an event organized on Moroccan Women's Day to honor women entrepreneurs.
The number of women entrepreneurs has been stagnant at 10% for many years, although they represent 41% of the SME market in Morocco, which is why BMCE Bank of Africa supports its commitment to supporting women entrepreneurs.
In collaboration with the European Bank for Reconstruction and Development (EBRD) and European Union support, BMCE Bank of Africa bases this program on funding lines of up to DH 200 million and offers comprehensive support for female entrepreneurs to meet all their needs, especially in terms of financing, equipment in banking products and services and training support. "Securing women's economic participation as a lever for sustainable development is therefore a common challenge," says Claudia Wiedey, EU ambassador to Morocco.
During this meeting, guests participated in a master class on the topic "Build and promote your personal brand" to look at the strategic importance of the economic development of women entrepreneurs.
BMCE Bank of Africa reaffirms its desire to approach individual entrepreneurs, women SME leaders and women's cooperatives, establish an important ecosystem of partners to develop their network, launch unique product and service offerings, and organize training sessions with personalized support to develop their skills .