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Craft products. National consumers



Out of a total of 26.72 billion dirhams made by purchasing handicrafts in Morocco, 17.1 billion of dirhams, or 64% of total spending share, are provided by Moroccan households.

With an average annual consumption estimated at 2,361 DH, Moroccan households remain the first client to gain handicrafts in Morocco. It is therefore not by chance that the parent ministry has increased the organization of regional fairs and trade fairs with craft chambers and other partners to enable tradesmen to sell their bids throughout the year. In this connection, the National Week of Crafts (SNA), launched this weekend in Marrakech, does not deviate from this rule, since the entire national offer was collected during this release in one place.

"Valorization of Moroccan handicrafts is primarily related to domestic household consumption to ensure the survival of these products that carry specific identity and cultural features of Morocco," explains Jamila El Moussali, State Secretary in charge of Crafts and Social Economy, at the 5th edition of SNA, which has gathered 1200 exhibitors, more than 100 exhibitors from each region.

Thus, of the total expenditure of 26.72 billion dirhams generated by handicrafts in Morocco, 17.1 billion dirhams, or 64% of the total share of expenditure, are provided by Moroccan households, according to the 2018 edition of Cahiers Consumption of Moroccan Craftsmen. As for foreign tourists' handicrafts, they amounted to 5.87 MMDH, or 22%. The average annual expenditure is estimated at 2,112 DH. French tourists spend the most with 36% of total expenditure, followed by Spaniards with 11% of total expenditures. According to the city, 52% of tourist spending was realized in Marrakech, Agadir and Fez. For the remaining expenses, which are 3.75 billion dirhams, or 14%, they are Moroccan living abroad (MRE).

"The trade sector, which accounts for 7% of GDP, employs 2.3 million people," said Mohamed Sajid, minister of tourism, air traffic, crafts, and social and solidarity. Before adding that "exports increased this year by about 25% compared to last year, reaching 1 billion export dirhams".

However, despite this improvement, export recovers its dynamism, as sales abroad in 2007 had a downward trend and decreased by 34% between 2007 and 2009, while it did not reach the lowest value in 2011 and 2012 regression of 1%. Since then, this trend has changed and exports have recovered their dynamism. From 2013 to 2015 their value increased by 21% before the figure increased to 25% in 2018. The main exporters are ceramics and stone with carpets, baskets and clothes and leather garments. These five sectors account for 64% of total exports in this sector. According to the destination, the export of the Moroccan craft sector is mainly focused on European countries that concentrate more than 46% of total exports. In 2018, exports of Moroccan handicrafts to European countries grew by 14%, especially in France, leading to a growth of 52%, followed by Italy with 46% and Spain at 15%. Moreover, craftsmen participating in this 5th edition of the National Week of Handicrafts (SNA) are awaiting the validation of the draft law, and hence the resolution of the health insurance issues that have already been filed with SGG. valorization of craftsmanship.


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