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Amazon Go has a true rival in Japan, and stocks are getting stronger



Amazon.com's bookmaker of the future will not have a clerk or a registrar. The company in Japan thinks it can come first.

Signpost Corp, which employs some 100 employees, has already implemented its technology at the station platform at Tokyo Railway Station. Ideal is the test ground: a small space that is not bigger than a bedroom with special entry and exit points, and travelers in a hurry.

The Signpost shares, which by the end of this year are planning to disclose a product offering with a large retail chain, came Thursday to 9.3 percent to 5.460 yen, which is record-breaking from the company's last year's debut market.

Cameras and artificial intelligent software track goods and buy.

The founder of Yasushi Kambara calls it "Super Wonder Register" and says the system can be installed in any store. Investors are impressed. The Signpost shares, which became public last year, jumped more than 50 percent since it discovered the trade in early October. The undisputed shopping experience is almost identical to that of the Amazon Gou, a Seattle Seatry Seat Shop.

"There are already automated tolls and crossings at railway stations," said Kambara. "In the same way we want to automate trade registers. That's my dream."

At stake is the market of intelligent merchandise that will go up to 2022 ($ 115) billion in annual transactions by 2022, according to Juniper Research.

American CEO Jeff Bezos is also paid for the impeccable buying of the future of retail. The e-commerce company allegedly plans to open up to three million Amazon Go sales outlets in the next few years. Amazon spokeswoman refused to comment on New Signpost's store.

Signpost will begin selling its product next year to Japanese and overseas stores, supermarkets and kiosks of the train station. Kambara says the $ 100 million yen ($ 880,000) retail will cost the Super Wonder Registry system at a supermarket of about 500 square meters (5,400 sq. Ft.).

He predicts that Signpost will install 30,000 systems in Japan by February 2021, including the Wonder Register, a simpler billing terminal that identifies products with the camera. Including overseas sales, "we will be higher than our target," said Kambara.

From holding Alibaba Group Holding to Tencent Holdings and bingoBox, Chinese companies are experimenting with their smart stores. Tencent this year opened a 300-square-meter "We Life" market, while Alibaba set up a lifeless coffee shop in its hometown of Hangzhou in Hangzhou.

In Japan, Signpost can see some early competition: Starting in San Francisco, Standard Cognition plans to develop its automated charging technology to reach up to 3,000 retail outlets by 2020.

The US start has an agreement with the Japanese suburban Yakuodo chain. and partnership plans with existing retail companies in the country. Other large retailers and supermarkets have also come close to standard knowledge.

The Japanese retail market is potentially an exciting automated payout market; For example, there are over 55,000 benefits offered by snacks, drinks and packaged foods, as well as banking and delivery services. They are often struggling to find officers and increasingly engaging non-Japanese on stake shelves and ring purchases.

Tomoaki Kawasaki, an analyst at Iwai Cosmo Securities Co., said that Signpost is probably the only company that, besides Amazons, can provide know-how. A shortage of labor will also encourage adoption, he said.

"They are very fast in developing this technology," Kawasaki said.

Until now, the Signpost has conquered customers like Chiaki Chushi, who recently drank a drink at the Akaban station kiosk. Store stock items such as rice crackers, green tea bottles and other food items. With the same electronic payment card used for rail flights, customers touch when they enter the store.

At the exit, they are in the marked area and can check their purchases on the screen before they are used. "It was really smooth," Chushi said.

Kambara, 52, started her business ten years ago after working at the Mitsubishi UFJ Financial Group. The main activity of Signpost is consulting, but the goal was from the very beginning to develop a registry without a cash register, he said. After years of experimenting with the positioning of sensors inside the cart, the engineers have switched to machine learning to build their image recognition system.

Signpost's share is more than nine times out of its initial public offering a year ago, giving it an estimated $ 400 million. While the Super Wonder Registry loses money and makes less than 7 percent of revenue, it will be profitable next year and become the main business until 2021, Kambara said. The key will get traders to understand the benefits of technology, he said.

"Amazon will not share its Go technology with others," Kambara said. "They will try to kill the existing retail stores and want to sell the retail weapons they need to fight."


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