The "She's Not Your Rehabilitation" movement to help men heal from past trauma has become so popular, people abroad are now "stealing" goods.
"She's not your rehab" began at Christchurch's Barber Shop of My Barber's, calling for men to deal with their childhood pain and abuse instead of projecting it into their relationships.
The phrase "She's not your rehab" philosophy founder Matt Brown has been encouraging his barbershop clients to embrace for years, and now the world is catching on.
Mr. Brown and his wife Sarah were selling T-shirts with the title & # 39; She's not your rehab & # 39; to help raise awareness of the movement once people have started looking for them.
Within weeks, hundreds of thousands of people heard about the movement, and many purchased a T-shirt in response to helping to shift the culture of domestic violence by promoting healthy relationships.
But shirts & # 39; She's not your rehab & # 39; international sellers are now replicating online.
Dozens of websites, including Amazon, have copied and marketed their T-shirt and made goods with the catch phrase "she's not your rehab" for which the couple filed a trademark.
Co-founder Sarah Brown said she was "amazed at the speed with which the movement gained international attention," but said it was disappointing to see people "taking off their T-shirts."
"Our T-shirt proceeds go towards buying other people's T-shirts to keep the movement going," as well as help with that, Ms. Brown said.
Ms Brown said if people wanted to buy T-shirts in the right place they should go [www.sheisnotyourrehab.digitees.co.nz ‘she is not your rehab’] Web page.
Healing from past trauma is something Ms. Brown said is hard to do when domestic violence is often normalized and out of the question in the Pacific Islands.
She said that talking about domestic violence and sharing your story can be culturally taboo, but without addressing it – there can be no change.
Many people who grow up on the Pacific Island are conditioned to think that sexual or domestic violence is okay, but coming to New Zealand is a different culture and depends on changing their mindset, she said.
T-shirts are an important part of growing awareness and keeping the movement alive, she said.
The couple recently partnered with influencers and celebrities, giving them T-shirts and asking Pasifik and Māori couples to be examples of positive relationships, sharing their stories.
"We need to change the narrative. Not all Māori and Pasifika men are bad and we want to highlight couples who do relationships well," she said.
These stories will be promoted on White Ribbon Day, which falls on November 25, and will also be launched on the same day that a podcast for their relationship will be launched.
Earlier this year, the couple funded the Ministry of Social Development for two days to hold workshops on helping Māori and Pasific men learn the basics of building relationships and relationships.
They also run workshops with prisoners, as well as courses with other barber shops, so they can also use their salon as a place for men to heal and cut their hair.