Tuesday , July 27 2021

Elkjøp happy home for singles fun: – She had a strong campaign



This year was the case for Elkjøp's second implementation of the sales day, following last year's release of the unconscious version of the buy-in with Power.

According to pictures from Elkøp, the electronic chain had one
revenue growth of 32 percent throughout the weekend on the Internet compared to the same period last year. The stores had 20 percent growth compared to the normal Saturday.

"We are happy with" Singles Day "with us this year, no
suspect that trade day is here, says marketing manager at Elkjøp Norway, Kristina Opsahl, for the campaign.

An advertisement appeared before the day of trading

Last Wednesday, the electric chain came with a new and small advertising stick to remind
people on Chinese shopping day. It seems he was working.

"This is still a new day of sales in Norway so we were aware that we had to have a strong campaign, something we did," says Marketing Manager at Elkjøp Norway,
Kristina Opsahl, for the campaign.

In addition to revenue growth, 50 percent more users used "click and monetize" during an "Individual" campaign compared to last year.

The most popular products should have been
Televisions and phones from the famous brands Sony and Huawei. On the other hand, white goods have become a clear winner with strong online betting shops during the Sunday sales day.

Alibaba hit records

"An individual day" started as one
a celebration of a household, created in 1993 by Nanjing University in China, and celebrated on November 11 every year. The date is chosen because it consists of four single-digit numbers that will symbolize individual life. It's in the world
This sales day is already bigger than "Black Friday" with the help of Chinese online diva Alibaba, who this year hit a new record in the purchase.

A total of $ 30 billion was issued in the Chinese e-commerce campaign
Sunday "Single Day".

Last year Power and Elkjøp chains of power criticized the introduction of the Chinese trading day. And the Association for Nature Conservation, the Future in Our Owns and Bellon have responded that the Norwegian launches will introduce
a new sales day in Norway.

– Here Elkjøp and Power return to the future. Chains should invest more on rent and repairs, and less on the losses people do not need. In the "Green Map 2050 Road Map" such as, among other things
The business organization Virke stands behind, the store itself says they want to invest heavily in leasing and repair for years. We recommend Elkjøp and Power to look at this roadmap, not to import another day like it
pushing spending on new heights, said the future in our hands, Anja Bakken Riise, to the campaign last fall.

Satisfied with one participant:

"We are happy with" Day Singles "with us this year, no doubt
The trading day is here, says Marketing Manager at Elkjøp Norway, Kristina Opsahl.

Picture-text:

Go wind in the sail:

Elkjøp significantly increased sales during the new trading day, "Singles Day". In the picture you see
The El Giant commercial film slideshow was released last week on Wednesday. Photo: Elkjøp


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