Apple recently unveiled its new iPhone 12 model. It then became clear that the company no longer intended to plug the power adapter and earplugs into the box – even with the most expensive model costing 13,990 kroner, this would be standard.
Apple justifies this by the fact that it helps reduce carbon emissions, and all the while the boxes are getting smaller and lighter. The company itself says they can now carry 70 percent more per pallet. The provision will also apply to older models that are still in the range.
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– And worse
The UN report calculated the amount of EE waste generated in the world in 2019 at 53.6 million tons, writes DinSide.no, and in that sense it seems a logical direction. Also, power adapters and headphones are something most of us already have.
“Apple customers already have over 700 million headsets, and there are more than two billion Apple adapters worldwide,” explained Lisa Jackson, Apple’s vice president, regarding the launch of the iPhone 12.
Furthermore, Jackson argued that the move could be compared to removing 450,000 cars each year.
However, many have pointed out that the cable that comes with the new iPhone is a USB-C cable, which is not compatible with the chargers that came with previous iPhones. So far, all chargers have been compatible with the larger and wider USB-A standard.
Among those responding is the Nature Conservation Association of Norway.
– When things cost more, it usually means you take better care of them. And there’s probably no doubt that a lot of households have a lot more chargers than they need, precisely because a new one is always on. Something that is an additional dimension to this are the chargers for certain brands, says Nature Conservation Association leader Silje Lundberg for Nettavisen.
– What all mobile companies should do is switch to universal chargers, as the EU has said in the past. They deliberately make it difficult to repair their cell phones and seem to be the worst in the field. Apple, among other things, sued a service technician at Ski who was repairing iPhones for not using Apple’s original parts.
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– It deceives consumers
MDG is also reacting to Apple’s new move.
Hulda Holtvedt is a spokeswoman for the Green Party, and she describes it all as a “green wash”.
– I don’t think this sounds like a real Apple climate measure. Sounds like this is about making the most of money from consumers. This is what is called a “green wash”. We welcome companies that want to take social responsibility and produce more environmentally friendly, and then Apple should rather start by increasing the durability of the phone and its batteries. They have a business model that means customers will often buy new products, Hottvedt told Nettavisen.
– It would be better than misleading consumers that this is an environmental measure, when it comes to stinginess.
Here’s how Holtvedt explains what is covered by the term “green wash”:
Holtvedt further explains that green laundry pretends that the measure is about caring for the environment, when in fact it is about completely different things – like making money. When Apple then says this is an environmental measure, it’s of course good for their marketing product. However, the consumer must know how to distinguish good initiatives from the business community and what is simply a sales trick, the politician points out.
– Apple has a business model that means their products expire or are destroyed in a few years. One solution could be to require product durability labeling so that consumers know more about what durability they can relate to.
The online newspaper could not get a comment from Apple.
Wireless headphones at the price of Black Week: warmly recommended