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Takes over XXL boss in Sweden

Anders Lindblom is succeeding Per Sigvardsson, who left the day earlier this year after inappropriate posts.

Jenny Lagerqvist


Anders Lindblom becomes the new head of XXL's operation in Sweden, according to a report after his predecessor Per Sigvardsson left the day earlier this year.

– I'm very interested in sports and training, which makes this sector extra exciting, Lindblom says in the report.

Lindblom comes from the post of Chief Operating Officer of Elgiganten, the Swedish subsidiary of Elkjøpa Nordic.

– In addition, XXL's concept of bringing all sports together under one roof, with experts in different fields, is a concept I believe in, and this is only the beginning of our journey, Lindholm says.

Lindblom will take his place on March 1, 2020.

Per Sigvardsson and Greta Thunberg.

Photo: Top-Toy / NTB scanpix

Inappropriate posts

Per Sigvardsson left the company with immediate effect on May 24, just two months after taking office.

The departure came a month after news broke that an inappropriate Facebook post was posted on Sigvardsson's Facebook profile about 16-year-old climate activist Greta Thunberg.

In discussing Thunberg's visit to the European Parliament in April, Sigvardsson should have written that Thunberg was "as close as possible to the fall."

Sigvardsson himself said he "barely uses his Facebook account" and that "there must be someone else who wrote the comments." The incident was reported to police and is still under investigation.

Today XXL is the second largest sports chain in Sweden. Sweden is the second largest market for XXL, after Norway.

Also read:

XXL boss announcement starts the day after Facebook posts (from May 24)

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