Acquiring a franchise reduces business-related risks, speeds up business knowledge and provides support for work, among other benefits, explains Diego Rojas, general manager of Ice Pop ice cream franchise.
Concessions are a good choice if we think about starting a business.
"This is the format in which a natural or legal person has the right to use his brand for a certain period of time, including business knowledge and processing manuals, in exchange for fixed payments and royalties," Diego explained. Rojas.
"Franchise bidding reduces the risks associated with the venture, since we are on the job of proven success," he said.
In our market there are various foreign franchises, such as KFC or McDonald's, and the Peruvian franchises, such as Montalvo or Ice Pop.
Costs of franchise acquisition range from $ 30,000 to $ 60,000 when it comes to store locations, up to $ 500,000, in formats that require more space, such as restaurants.
But what are the main reasons for franchise acquisition and development in our country? Then, Ice Pop expert explains:
1. Start with the advantage
This format includes the franchisor's transfer with all the knowledge of the market, commercial methods, management and experiences that enable effective business without the need to start from scratch.
Reduce the risk of taking action
Launching us to develop a new business and create a new brand not only implies a high cost of launching, positioning and advertising, but also a high risk of failure.
On the contrary, when we buy a franchise we get the brand positioned, recognizable and experienced.
3. Quick start
The franchise point may take effect for less than 2 months. Even some formats are key in the hands, including installation of sales points, training, preparation of accessories and raw materials such as Ice Pop Ice Cream.
4. Permanent escort
Consolidated franchises are related to tracking the development of their franchises, as they must ensure the proper handling of their brand and their success.
To this extent, the franchise offers constant technical and commercial support that contributes to the management of sales outlets.
5. Generate scalable business
Buying a franchise allows you to grow in line with your investment level because you can gradually add stores to the resulting results.
"It involves opening up in the provinces, where there is still a small supply of high demand that exists," adds the general director of Ice Pop.