With the righteous 18 months of business, Lima has become a city, globally, that more orders registered than Glovo, surpassing even Madrid and Barcelone, where the company is headquartered, as reported by its CEO and founder, Oscar Pierre.
In the dialog with the market, the CEO explained that one of the factors behind this rapid growth is due rapid adoption that Latin America generally had ahead of this business and openness to use multiple categoriesIn addition to food.
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"[A diferencia de Europa], here they are more open to trying out other categories like flowers, supermarkets and more, "he explained.
According to Oscar Pierre, transaction frequency in Lima exceeds those registered by 30% in the major Spanish cities already mentioned.
The executive also projected this one million monthly orders are reached in September, For this he explained that the efficiency of "motorized" (motorized) is improving so that they can do more transactions.
"The growth of Glovo should not be as proportional to the number of motorized vehicles as we want to improve their performance. So they also benefit [al tener más pedidos]"commented on this Daily.
A NEW GOAL
Pierre said that is how it will start to work "Proactive" with the government to develop a new regulatory framework. This would, in order to enhance the guarantees and benefits of its employees.
Consequently, Glovo will seek to establish a dialogue with local labor authorities, with the aim of explaining the development and evolution of digital work platforms that attract people in search of flexible plans. This task has already been accomplished in markets such as Spain and Italy, according to the executive.
Until today, around 6,000 people work for the Spanish shipping brand in Lima, Among them are between 25% and 30% foreigners. According to recent research by Kantar World Panel and Arellano Marketing, Glovo is leading this shipment.
NEW MARKET PROPOSALS
In line with continued innovation in the country to provide a better user experience, Glovo announced the launch of new concepts.
The first is Kuhaonica, which is to provide only your partners (affiliate brands) with a shared kitchen space so that they can produce their products only for delivery.
"This happens because companies have their kitchens saturated with a lot of orders. So instead of opening a new restaurant, they only add a 'Chef's Room.' This is an alternative to expanding the delivery area," Pierre said.
Currently, Glovo has already opened one of these locations. The brands that have joined this concept are: Wings Factory, Oceanika, Hikari, Casimir and Picogallo, They are considering launching another store in the coming weeks.
It should be noted that Lima is the first city to which this proposal expands internationally.
The shipping company also announced the launch Business globe, a daily Internet messaging service for the business sector.
In addition, companies can schedule the delivery of their products, documents or materials in a simple and flexible way, with online monitoring, motorcycle service and 24-hour support, among other benefits.