As the temperature drops, solidarity levels grow. The old Berber merchant Bairroa believes that it is time to reach that time of the year when the human side is awake, so it is an ideal time to start a social campaign.
This year the brand joins the Portuguese Cancer League (LPCC) to sensitize Portuguese men – and not just – to prostate cancer. During the month of December, the Old Neighborhood Barber will donate one euro for each product sold.
The action will take place at all points of sale under the motto "Prostate Cancer can target any man, even with a strict beard."