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Yandex.Market and Sberbank in the test mode were launched by Bringly, the third common online trading platform. The service launched as part of the creation of the "Russian Amazon" announced by the German Gref

Photo: Darren Staples / Reuters

Yandex.Market and Sberbank launched an on-line purchase platform by the Bringly store (from the English bring), RBC correspondent was convinced. The site works in beta and, as explained by Yandex.Market, the test method will take about five months. "We will complete the beta test mode by filling out the range of merchandise, linking squares from other countries with which we have a contract, opening new types of deliveries (such as courier delivery) and payment methods (now the customer can only pay by credit card)," RBC correspondent .

Bringly became the third platform for online commerce launched by Yandex.Market and Sberbank as part of a joint venture. His goal, explained boss Sberbank, German Gref, "to build Russian Amazon based on Yandex.Market." Internet holding got 30 billion rubles. Investments on both sides – 45% in a joint venture (another 10% of the shares were transferred to the Yandex.Market team).

Three new areas of work were identified for the new company: Beside the cross-border and newly-established Bringly, the priority was the development of Yandex. The market itself and the creation of markets for suppliers from the domestic market under Ber!

U-turn to the West: what the Russian Amazon will trade

Technology and Media

At present, the Bringly line is made up of more than 4 million items, said Yandex.Market. The following year, the company plans to expand to 50 million merchandise. "Now two-thirds of Russians are buying something in foreign online stores, and 90% of these purchases produce goods from China. We are confident that the market for cross-border online trade will grow," says Yandex.Market Alex Vasilyev, Director of International Development.

Bringly does not want to focus on Chinese goods, Alexey Vasilyjev RBC said earlier: the online market will sell goods from Turkey, South Korea, China, Germany, the UK and Israel.

The company's priorities are clothing and footwear, Korean cosmetic products, impact resistant and waterproof Chinese smart phones. Such an assortment suggests that average control for Bringly will be greater than market-oriented trades intended for Chinese retailers. That's about $ 30 for the "clothes and footwear" category, $ 100 – for gadgets.

Vasiliev claims that market prices will be lower than in offline retail sales without margin brokers. Reduce brand costs twice or three times compared to what it offers offline, realistically, says President of the National Association of Remote Trade Alexander Ivanov, and "because of low prices, you should not think it is a kind of forgery."


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