Moroccans consume an average of 59 liters of milk a year (2014), which is a significant amount but still below the international standard recommended by the World Health Organization (WHO). According to the HCP, national average consumption is 11 points lower than the amount recommended by the World Health Organization. The difference in consumption is also very pronounced. Urban residents consume almost twice as much milk and milk as rural people, although production is mostly in rural areas. In addition, HCP records, over 50% of milk consumption refers to fresh milk, including pasteurized milk, 16% whey, and 14% cheese.
As for powdered milk, little is consumed, or 0.7 liters per capita per year. On average, consumption of milk and dairy products per capita increased annually by 1% annually, from DH 366.5 in 2007 to DH 390.3 in 2014.