Monday , July 26 2021

Niger: Local Bank Changes Its Visual Identity

That was done. Nigerian subsidiary Atlantic Bank has also made its way to those of the Ivory Coast, Mali, …

In Niger, the bank has just introduced its new graphics card under the Driving by Banque Centrale Populaire Group (Bcp) transformation project within its African Holding Company Atlantic Business International (ABI) and its 16 subsidiaries in 10 subregional countries.

The inauguration ceremony of the launch of a new visual identity was held on 31 October in Niamey at the Bank's headquarters in the presence of Mr. Gian Coulibaly, General Manager and several associates.

The banking institution intends to strengthen its image through the implementation of the "horses" emblem in Niger to reflect the DNA groups such as Côte d'Ivoire, Mali, Benin, Burkina Faso, Guinea-Bissau and Senegal, which preceded it in this process of structuring.

This change represents a strategic shift that is in line with the ambitions and obligations of the banking group in Sub-Saharan Africa, whose ambition is to build the first Pan-European banking groups, solidarity and local auxiliaries.

Source link