Since organic nutrition was overwhelming when students were, four young entrepreneurs created a specialized e-commerce company. Aurore Market already has 20 employees and daily distributes 200 packages. Imported from the United States, the concept is to sell organic products cheaper than conventional brands by putting a discount of 25 to 70%. This is possible because the company not only compensates for sales but also a subscription of 60 € per year from customers.
The online grocery store attracted more than 4,000 customers across France and offers a subscription to the most stupendous households, but it would need seven times more to become profitable. To reduce costs, start-ups decided to settle in Aveyron, far from overpriced Paris rent.