SINGAPORE – A local actress-host and former nominated member of parliament Eunice Olsen filed a police report on Circles.Life ads.
The ads from the digital telescopic operator Circles.Life at Raffles Place MRT station had the words: "@euniceolsen Do you prefer French Kiss or take me to the French Film Festival?"
The ad was part of the "CirclesLife" campaign that invited people to "send their own Epic Invite and we could fire them on the billboard". The company invited the participants to choose the event and invite their celebrity or friend.
The company has since removed the ad, according to a spokeswoman for Circles Life.
The spokesman said, "With regard to the bulletin board of the Epic Invite campaign featuring @alexkrygsman's submission, we never intended to make Mrs. Eunice feel embarrassed and apologize for that.
"Immediately leave an ad, learn from this experience and appreciate feedback."
On setting up Instagram on Thursday (November 29th), Olsen set up an image of the ad. She said, "My manager and I do not know anything about this ad and the company did not ask for permission to use my name. I just wanted everyone to know I was not part of this ad campaign."
The 41-year-old added that the ad was sexist and deceitful to women.
On Thursday night, she was updated with another post at Instagram, saying she submitted a police report on the ad. She also asked her followers for advice on her next step of action.
She said: "Advertising can play a major role in influencing gender equality, as a brand, advertising agency, media buyer or media owner, you have the power to advertise women or weaken them in advertising, whether we like it or not. ads, joke the wrong message, and enhance stereotypes about women. "
She added that she was "deeply disappointed and disapproved of this ad and what she was doing".
"It's concealing identity, sex, bad, dishonest, foolish and inexpensive bullet in the audience," she said.
The Straits Times contacted Olsen for further comments.
This article was first published in The Straits Times. Permission to play.
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