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Breuninger does not want Globus: Migros basket



The German chain of luxury department stores Breuninger is considered the Globus model. Sales rumors have already penetrated. But Globus is not a problem for them.

More designer bags, finer suits, more exclusive brands. Globus must become "Premium Luxury". Just so, Migros believes, can a department store survive. But it costs: Investing in a three-digit million dollar bill must be a pure gut in Globus, Beat Zahnd (61), head of the Migros trade department, is confident. Since Migros is not ready for it, the traditional house is being sold.

Zahnd also mentioned the pattern at a press conference on Thursday: Breuninger from Germany. On the internet, luxury goods store gas. This year, an online store for Switzerland will be activated. In addition, we know that by 2013, when he retired from Germany, Migros was rented at Breuningerland in Ludwigsburg.

Breuninger says

No wonder Breuninger is calling from Thursday and again as a possible buyer of balls. Compared to SonntagsBlick, spokeswoman Breuninger already says clearly: "Globus's entry for us is not a problem!"

That's the customer's wish from the table.

On Thursday, Migros suggested that Globe would like to be committed to an international buyer with experience in luxury goods. Apart from Breuning, there are others who fit into this profile. For example, De Bijenkorf houses from the Netherlands. They are owned by Wittington Investment, an exclusive family company that owns, among others, the Edelwarenhaus Selfridges in London as well as the cheapest Primark clothing chain. But Bijenkorf left unanswered.

Powerful customers from abroad?

The second candidate would be the Spanish El-Corte-Ingles chain. With sales of 17.6 billion francs (2018), it is one of the largest department stores in the world. The traditional house is located at the international expansion course. Recently, El Corte Inglés has entered into cooperation with the Chinese Internet portal Aliexpress.

The same category includes the Austrian Sign and the French Galeries Lafayette. However, the latter is causing a crisis in retail trade: between 2007 and 2018, sales fell by 15 percent to around five billion francs.

In Switzerland, Jelmoli in Zurich and Loeb in Bern also have tradable trades. Investment is needed for them, but probably too steep. The chain of merchandise in Basel Manor, which is also struggling with sales weaknesses, does not want to comment on Globus.


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