LINE MOBILE Create a new look for the industry telecommunications And the advertising industry Launch the campaign "The Most Exclusive Inventory " Use space for advertising on people (Human Media) The first time in Thailand The withdrawal of the famous teenage actress "Ice-Paris" to share the cool idea of creating Brand Experience New Answer to the New Generation Raise a campaign concept that wants to make a difference, create recognition and create engagement with clients and events. "LINE MOBILE More openly open spirit with Ice Paris, to be held on Sunday, February 3, 2019, at Central Court, 6th floor, Central World.
Miss Pawarisa Chumwikran, leader of line mobile marketingThailand said LINE Mobile SIM, mobile phone, chat call, 100% digital internet service, first in Thailand Created a New Look for the Telco Industry and Thai Advertising Industry By Launching an Ad Campaign "The Most Exclusive Inventory " For the first time in Thailand, use advertising media on people or Human Media Make a difference from traditional advertising. The idea behind the campaign comes from the fact that we want the brand to be more recognizable. And bring a new generation of target groups to try to open the mind to use the SIM Line Mobile can also meet the new generation's lifestyle. These people love to do everything in the online world. As convenience, speed, freedom, which we currently provide online services There is no need to go to the store. Moreover, our packages have no dedication. Users can control the costs themselves and manage all issues.
Since we started LINE MOBILE The main highlight of the brand is Creating news, differences, bravery for thinking and acting outside the box
In advertising campaigns "The Most Exclusive Inventory " Brings New Ideas About Advertising Media Generally, many advertising media can be a jumbo poster on the highway, a LED display in the middle of the crossing of posters along the trains of the sky. But this campaign was the first time that Thailand used the body as an advertising medium, except that we used human media, we chose the right people to come to the next generation. Especially in the world of social media to join the campaign, which this time Line Mobile chose "Ice-Paris Intarakomol Sut", a famous teen actor from the bloody series. Open the area at the forefront and add more fun to this campaign. Because the picture that everyone is remembering from the series and the climax of the ice Unique left frontal hairstyle So we use this area as a media for mobile advertising. Create interest and encourage consumer suspicions
All LINE Mobile campaigns We intend to create a resonance of consumers. Each part of the job is designed from the idea and seeks new consumer insights and discovering what consumers want to accomplish. Which corresponds to the market trend in 2019 related to behavior and needsConsumers will quickly change. Even if the original consumer or source group is able to change from an originally known Brand Challenge that can no longer easily hurt consumer needs and primarily understand customer needs Mobile Chong LineFocus on creating Brand Experience Too much new to creating a recognizable brand Makes content differently Creating excitement and interest to consumers Including and expanding into other communication stories Consumers to the campaign "The Most Exclusive Inventory "is open to customers to join the event. "LINE MOBILE is more open … more love Open mind scanning with Ice Paris " Which will take place on Sunday February 3, 2019 On the central court floor 6 Central world
This latest campaign is not the first time LINE Mobile is creating a new and successful phenomenon in meeting customer needs. Because last year, LINE Mobile has received three awards that guarantee success from Thailand and abroad. Which indicates that consumers accept the Cellular Line as well as 1. reward Outstanding marks 2018 from Influential brands® Asian Branding Specialists from Singapore What is an agency that has been doing market research in Asia for over 20 years now? Line Mobile is the first Telco brand to receive the awards at this event. reward Bronze awards Business type of business (service) Year 2018 From the Thailand Marketing Association (MAT) obtained from the campaign MOB LINE MOBILE, the cheapest SIM card in the world LINE Mobile is a new player in the Telco industry, which in the first year of launching the brand creates an interesting phenomenon in the marketing industry. reward Top 5 Youtube Ads Leaderborad 2018 category Bumper ads What is considered to be a success in brand marketing planning for the first-year target group as a brand new one
"As one of the brands in the industry Telco comes only a fraction of a year We have to face many challenges in order to make the brand acceptable. According to the main strategyWe are constantly evolving to meet customers with fast changing behavior. Growth strategy We also focus on consumers as a center for achieving consumer needs that have never been met to get rid of it. pFull stop And make mobile linesIs the digital mobile SIM card that users easily love " concluded Miss Pawaris.