The name Lamborghini is reminiscent of the super strong sports cars of the Italian school, but is actually a sub-brand of the German Volkswagen Group. VW, a brand owner for 20 years, is considering removing the brand as part of a restructuring.
A critical decision
According to sources close to the company, it was acquired in 1998. Lamborghini brand sales are planned. VW in the coming period VW, Porsche and Audi He wants to avoid unnecessary costs because he wants to focus on brands. Head of company Herbert Diess is currently looking to increase its brand value from € 80 billion to € 200 billion.
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The Lamborghini brand, which was paid about $ 100 million 21 years ago, is expected to reach $ 11 billion after a possible sale. Lamborghini is in the process of moving from a pure sports car concept to a wide range of sports vehicles, which is receiving positive reviews. The new Urus SUV is constantly increasing sales. A revamped Aventador and a new hybrid super car will further increase revenue next year.
Another option ahead of VW is to open a brand on the stock market. In this way, the significant brand will increase significantly. Whatever option is accepted, VW is determined to take steps and work is ongoing to make Lamborghini a separate subsidiary within the company.
The Ferrari NV brand, once under the Fiat group, has now reached $ 30 billion. This is the biggest example of VW. However, it is known that the board of directors did not approve the sale of Bugatti, which was previously on the agenda. On the other hand, strong brand unions want a strict separation of sports car parts. The winner will also determine the future of the VW brand.