When Swede Sven-Goran Eriksson arrives to take over Philippine leadership this weekend, TV cameras were not accepted, nor fans who wanted to take pictures and get signatures.
The last job of Swedish coach in the national team leadership is in strong contrast with all his other tasks, leading him to a country obsessed with basketball and is little known about football, despite the intense monitoring of the game in East Asia.
But after spending five years of England training around the media and watching the details of his personal life on the cover, the 70-year-old trainer now enjoys anonymity.
"No one knows me here, that's good, you see, the Philippines is not a football ground. If you're in England or Italy or somewhere else, people would know me, but that's very good," Eriksson told Reuters before conducting the third Philippines. "He said.
Eriksson trained the Philippines just one week before the busy schedule with a series of consecutive championships, starting with the Suzuki Cup, a one-month tournament for Southeast Asian countries, and then the Asian Cup in January in the UAE.
Erikson hopes to use the peaceful enthusiasm of Philippine football thanks to the first Asian Cup appearance as well as national goalkeeper Neil Ethridge, who became the first southeastern Asian player to play in the Premier League at Cardiff City.
Eriksson recently rejected bid to run Cameroon and Iraq, a team with "big ambitions," and is expected to win in the Asian Cup.
After leaving former British defender Terry Butcher in August without a leading game, Ericsson moved to the Philippines where he said that the relative non-proliferation of football was one of the reasons that attracted him to accept this task.
"It's even new to me, the country is more than 100 million people, and football is not important, and I want to make it an important game. I was thinking of why I'm not trying to do something good with the Philippines, so let's try to do it."
"I know basketball is the first popular game here, but let's try to change it. If we succeed in achieving success, the popularity of the game can be very rapid."
But success could be easier than attracting local attention. The first occurrence of Eriksone appeared before the media only on the inside pages of the Philippine newspapers, following the news about the American fiscal basketball league, the police chief who supervised the shooting competition and the gymnastics worried about the lack of visas.
The coverage of television networks on the World Cup has been interrupted by the advertising of football rules, while the transfer of some critical matches in the group stage to the coverage of the local league volleyball has been canceled.
Life is slower for Erikson, and his new task with the Philippines will return to what he says is the "spirit of enthusiasm and excitement" that he needs.
Since 2017 Eriksson has returned to his hometown in the village of Torsby, Sweden, where he led his local team of games that attracted fewer than 200 spectators.
"It's what I do, I live in a normal life, but after a while I missed football and missed out on the game. I was a local team and that's a great kind of pressure," said Eriksson, who led Rome, Lazio , Manchester City, Mexico, England and the Ivory Coast. You're trying to improve the team, but that's different when you train a team, so I'm happy to be back. "
In the Philippines, players are born in Europe, some of whom have already played for Chelsea, which is considered very positive.
The Philippines will compete in the Suzuki Cup against Indonesia, Singapore, Thailand and East Timor before joining the Asian Cup for the first time, while in the group meeting with South Korea, China and Kyrgyzstan, the Ericsson contract extends to the end of the two championships.
It seems the Swedish coach is not certain what will happen next, but says he will not retire.
"Life is good, and at some age I may not have to work, but I love working and as long as I want to stay in the field, that's good," he said.