It is unclear how Apple will deal with publisher releases. However, they expressed the desire to continue to encourage longer reading (since publishers are paid on the basis of time spent) and to simplify the conversion of the magazine into Apple's format.
We asked Apple for a comment.
The service faced challenges from the beginning if you believe in rumors. The company did not reach agreement with major news publishers like it New York Times and Washington Post, allegedly due to concerns about revenue sharing and loss of control. And while the app is now using millions of devices, it's only for iOS and Mac – unlike Apple Music, there are no Android or Windows clients. As such, it is difficult to sell if you are not an Apple fan and passionate reader of the magazine. Proposed site and publisher changes will not deal with these issues, but they can represent an important step.