Are you wondering how to create meaningful interactions in your Facebook group? Are you using all the features of Facebook group offers?
In this article, you will discover how to manage a Facebook group with which your members will appreciate and interact.
Build an inner circle with your Facebook group
Once you've set up your Facebook group, it's time to consider a content strategy. Through platforms, your posts should add value to the news feed. You would not share the same content on LinkedIn and Snapchat and you should not have the same content strategy for Facebook groups and Facebook pages.
Groups are exclusive communities for the most involved fans, so the contents of the group should reflect this exclusivity. Members should feel like they're getting something special, like member-only offers and behind-the-scenes access to your brand.
No. 1: Provide exclusive How-How content by unit
The Facebook group units allow administrators to organize posts by topic or assign the content of the educational course to the members. The Unit function is available in social learning groups.
To set up your group on Social Learning, Click More under the group cover is select Change group settings. Then click Edit next to Group type at the top of the page.
Once you have set the group type on Social Learning, you will see a Unit tab in the sidebar. Open the Units tab is click on Create unit.
Give the unit a name and a description. Select the box in the lower left corner to make the optional content. Then click on Create unit.
Once you've created a unit, you can write a post, upload a file, or create an event.
When members have reviewed a post, they can mark it as complete by clicking "I'm done". You will be able to do it see the completion statistics in Group statistics.
# 2: Adopted links between influential staff and members of the Facebook group
Members of your Facebook group should feel part of the restricted circle of your brand with VIP access behind the scenes. Who are the influencers of your brand? Is there anyone on your team that members would be eager to connect with? Leverage your group to facilitate these connections.
The fitness brand Peloton boasts a thriving Facebook group of over 100,000 members. The company, which transmits live fitness classes to the screens of its cardio equipment, involves its fitness instructors in the Facebook group. Admins instructs the tags in the posts, inviting the fans to interact with them.
When the group reached 100,000 members, Peloton celebrated the milestone with a video of instructors who recognized the members of the group that had inspired them.
Suggestion: Work with your audience. More than any other platform, groups inspire public participation. To provide content in a collaborative way, monitor group discussions is cultivating the interests of the members.
When the directors of the group of official fans for the US show, "The Sinner", noticed that the members were speculating on the motivations of the main character, they changed the description of the group in "Share your theories on # TheSinner here." The group discussion is full of theories – new messages appear every few minutes from almost 8,000 members.
Use group features to encourage engagement
A few years ago, people used Facebook groups mainly to connect with neighbors, sell pendants and promote garage sales. Since then, the platform has evolved into an integral component of social marketing strategies. Facebook has embraced transition, developing tools to help marketers establish meaningful connections with customers.
3: Broadcast live video
Interestingly, in groups, all members can be published, while only administrators can access the live video feature on the pages. The difference reflects the collaborative culture of the groups. While Facebook Live is (relatively) not a new tool, it is underutilized by marketers. The algorithm loves live video and is a great way to do it Give members a look behind the scenes on your brand.
It's easy to start a live video in your group, but do not dive unprepared. Post once or twice until live streaming to let the group members know that you're going to live e give them a reason to look. Before starting the transmission, consider the surrounding environment. Avoid places with an 'echo, a crowd, wind or noise from an air conditioner.
Your live stream content should be valuable to your audience. Members should feel like they are getting something beyond what is available to the followers of the page. Since the video will reach a select group of fans, it's a great opportunity for provide educational content in a webinar format.
Going to live in a closed group will not give you the reach you would get from the audience of your biggest page, but you will commercial quantity of quality visualizations. You will make a significant connection with a core group of very busy fans, building brand champions and increasing the likelihood of conversions.
4: hold a party of control
Watch Party, one of the new features of Facebook Groups, lets you do it select a series of pre-recorded videos available to the public to watch in real time with group members. During a viewing party, viewers can interact in comments for a live-chat experience.
As for live video, you will want it Promote your clock party in advance to let members know when to participate and what to expect. To create a watch party post, open the comments window is select Watch party. Give the event a title and a description.
The next, click Add video to select a series of videos for your watch party. You will be able to search for specific pages or videos. You can also choose between videos that you have already watched or shared in the group, live videos currently streaming on Facebook or videos recommended by Facebook.
After selecting videos for the screen, the clocks party begins. During the viewing party, you will have control of the visual experience. can see which members of the Facebook group have joined in the lower left corner of the screen.
Engage viewers in real time in the comments section. If you pause or advance videos quickly, the members will see what you see.
Click Add video to add more videos at the sighting party.
OR click on the videos in the queue connection to change the order of scheduled videos. Then choose Play now or Play later.
Watch Party is a great way to make connections with group members or share educational content to establish your experience. The shared vision experience promotes the sense of solidarity in a digital community.
# 5: Plan a Get-Together
Get Together makes it easy organize a face-to-face meeting with members of the Facebook group. Organize a meeting, go to the discussion is create a post.
Click on Put together and then write a short description, select a & # 39; hour, is determine a position. Group members will be advised of the invitation.
Companies with a physical location could use the Get Together tool invite group members to implement or sell a product. For digital companies, get-togethers create a unique opportunity to create personal connections with customers.
# 6: Polling Members for Input and Preferences
Use the Group Polls feature to find out what kind of content your members are interested in. To take a survey, Go to the Discussion tab is create a post. Click Poll and then write a question or a prompt is provide some choices.
From the Poll Options drop-down menu, you can indicates if you want members to be able to add options to the survey and select more than one option.
Surveys allow Facebook group administrators to make content creation a truly collaborative process, inspiring members' involvement, investment, and engagement.
As marketers struggle to reach their audience with Facebook content, many turn to Facebook groups to deliver their brand message and connect with fans. Many marketers compare Facebook pages with a monologue and groups in a dialogue; while a brand has control over the content of its page, group content is typically more user-driven, and that's a good thing.
This makes groups an interesting option for small business owners with little time available to develop social media content. In a group, the members do a lot of work for you.
This also means that users are more invested in content, stimulating significant engagement and interaction among group members. While fans connect to each other for your content, you will do it score with the Facebook algorithm, as well as potential customers. Many brands have already leveraged groups as a marketing platform.
For example, the well-known kitchen brand, Instant Pot, has built a thriving community in its Facebook group of over one million members. The content is strongly guided by the members; users publish recipes and photos and ask for advice on the product to the other members.
The brand occasionally strengthens to promote new products and sales. The exclusivity of the community and the high levels of participation by members make groups the perfect platform for Instant Pot cultivate a loyal customer base.
The above suggestions can help you start better serving your Facebook group members and encourage meaningful interactions.
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What do you think about it? How did you integrate Facebook groups into your marketing strategy? What new tools did you find most useful for engaging your audience and creating a sense of community within your groups? Please share your thoughts in the comments below.