We are in the middle of a video revolution. The traditional 16: 9 panorama format is replaced by a new 9:16 vertical format that quickly became the default setting for video creation and consumption.
Vertical video was seen as a mistake – something people do when they forget to turn the phone horizontally during filming – but since the rise of platforms like Snapchat, vertical video has taken over and becomes a way innovative for people and businesses to tell stories.
Over a billion people use the vertical video format on Facebook-owned properties like Instagram and Whatsapp alone – and even YouTube has now adopted vertical videos on the web and on mobile devices.
So, how do you create content for the vertical format? And what should you create? These are the questions that many marketers are asking at the moment. And when it comes to vertical videos, almost all the rules of cinema have been violated. It's an empty blackboard full of opportunities.
Vertical video has changed video production. Now anyone can create incredible video content from a smartphone, without the need for cameras, expensive editing suites, everything can be done in the palm of your hand.
This four-part series will take you on a journey into the world of video and vertical stories, helping you understand why vertical video is important to your business, which platforms to use and how to get started.