Since the advent of cloud computing technology in the mid-1990s, software as a service industry has grown exponentially. In fact, the SaaS sector review is expected to increase from $ 50 billion in 2015 to around $ 70 billion in 2018. That said, there's no better time to get involved in the SaaS business than now.
However, people do not magically appear out of nowhere and buy your product – it must be revolutionary. Together with the start-up of your business, you must also anticipate that you have many competitors. With each passing day, innovative ideas and frenetic technology continue to sprout like mushrooms, so to say that starting out is difficult is a euphemism.
During the pre-launch phase, you should create a base for your business to ensure that your product achieves success and does not fade into oblivion. To give you a better idea of how the entrepreneurs in this sector have strategized this particular phase, we have collected some suggestions below to kick off the launch of the first version.
First try the waters
Do not become public again, at least not for now. Start by registering your family and your friends. This should be easy, considering that you do not need a special marketing technique to reach them. Friends and family can provide feedback on usability and their experience when the product has been used. Although there is a tendency for partial feedback, they still prove quite insightful. Consider this as an initial test before your actual public launch. Listen to their feedback and acknowledge any defects or anything that may be considered an inconvenience in your product later. This will help you save a lot of money and time.
Consider Content Marketing
We live in a digital age, so it makes sense to start creating an online audience and what better way to do it than creating content? Newbies in the SaaS industry will benefit greatly from blogs or sites that talk about your product and how it can improve everyday life.
Start a blog and write content for people who will probably need your product. It's a way to get people's attention, but you can not get it if your blog does not stand out. Make sure your ideas are relevant to users' needs, and you can find out by listening to immediate feedback.
Your goal is to be the authority in your niche, so always listen and observe the needs of the masses. Generate content based on the response you receive online and make sure that your copy not only brings value, but also becomes interesting.
Always Beta Test
Launching a beta product is the common practice of any company trying to introduce new software or programs on the market. Every successful company has done so, and so should you. Your beta product is your way of learning what needs to be improved or what should be removed. Once your software or app is fully functional and free of bugs, you are free to release it once and for all.
Do not worry too much about the late launch of your product. It is important to guarantee usability first and the best way to check it is to listen to feedback. As the creator of the product, you must also be open to criticism and never hesitate to ask for comments.
Let the press know about your Beta product
Since you're a startup and no one knows you yet, try sending your beta to the press. Not all newspapers are willing to cover beta products, but if they find your interesting, your products and services will be covered, which will increase your expectations.
Nobody can help you better but yourself, so doing your PR at this stage makes sense. Nobody knows your business better than you, so find the time to go online and check out forums, social media or any other site that might find your product relevant. The goal here is to let them know that you've created something worth checking out, then start commenting on relevant topics, take part in discussions and gradually introduce your product.
Always be polite and be patient – answer each question until they understand and see what the whole point of your product is.
Try all types of marketing
The way to know what works best is to try a little bit of everything. There are many ways to market your software, and running them all together will not be feasible for you and your business. To know what works for you, try them and see which one performs better.
Marketing requires budgets, so you need to be smart about your choices. Do not make the mistake of dropping all the eggs into a basket. Always check your conversions and follow the marketing channel with the highest conversion rate. You can start making public relations announcements, email marketing, paid search engine listings, and social media marketing.
Discover the competitive advantage
As a new product, the question you will often be asked is: "How is your product different from the competition?" If you do not have the answer yet, you're in trouble. You should have a good answer in mind with a convincing competitive advantage. To find out what it is, narrow the niche based on the size of the sector or company, as well as geolocation. Start with the smallest, but become the best in this niche.
Always deliver value
Do not think about your earnings yet. In fact, do not expect to earn millions of dollars if your app or software leans lower than normal. Instead of chasing money, make sure your product creates value for those who can buy it or use it. Listen to the feedback, be responsive and keep in touch. Do not be discouraged by small numbers, and keep in mind that the better your product will be, the more crowded.