Instagram is one of the fastest growing social media networks. The photo sharing app launched its Stories feature in August 2016. The result was nothing short of impressive, to say the least.
As of June 2018, Instagram Stories has 400 million active users every day – a substantial increase from 300 million in October 2017.
The Stories feature allows users to publish photos, videos or even text that appear for 24 hours after publication. Instagram stories are interesting and fun. You can make them as creative and interactive as you want. Give your followers good reasons to interact with you and come back for more information.
You can use Stories to create more brand awareness, engagement and conversions. Most brands today use Instagram Stories to promote themselves and build their audience. If you have not done it yet, or you need some tips to do it better, read on.
Here's how you can use Instagram Stories to create your audience.
1. Take advantage of the salient points of the story
Did you know that you can make your stories available to viewers even after the 24-hour period? Just use the "Add to highlights" function and voila. Your stories will be accessible on your account in the Highlights section.
The highlights of Instagram allow brands to take care of more stories so that their audience can watch them as they please; this will allow you to make your evergreen content.
Think of your story Highlights as a movie trailer. Get creative and show off your products in exciting ways to attract your audience.
You could include expert interviews or behind-the-scenes footage of events you're part of. You can even show photos of your customers using your products. Or consider sharing unique and interesting use cases of your products.
Kitchn is a food magazine available online, with a monthly reader number of over 17 million. In their highlights of history, you will find tips on how to organize your kitchen, meal plans and recipes.