Nike is waging a general war with the devil. Clothing company successfully blocks sale of Lil Nas X ““- at least for now.
On Wednesday, the U.S. District Court in New York approved Nike’s request for a temporary ban on approaching MSCHF, an art collective that collaborated with the rapper in creating a pair of sneakers containing “one drop” of human blood. They used a modified Nike Air Max 97s to collaborate.
“Nike filed a complaint against MSCHF today for trademark infringement and dilution due to Satan Shoes,” Nike told CBS News on Thursday. “We have no further details on the legal issues pending. However, we can tell you that we are not affiliated with Lil Nas X or MSCHF. Satan Shoes were produced without Nike’s approval or approval, and Nike is in no way associated with this project.”
The court order states that the Brooklyn-based agency cannot comply with any order. During a court hearing Thursday morning, an MSCHF attorney said most of the shoes, over 600 pairs, had already been delivered to individual consumers, arguing that Nike’s claims were therefore irrelevant.
Nike’s lawyer said he “seriously suspected” that MSCHF had been able to deliver and deliver all 665 pairs of shoes in the past few days. Even if they were, the lawyer argued, it would not eliminate the “irreparable damage” caused by the shoes.
He argued that the delivery of the shoes did not remove the “confusion and misconception after the sale” experienced by Nike customers. Nike said MSCHF’s marketing and social media had Nike’s “swoosh” label in a prominent place, with no public denial or separation from Nike.
Nike said some customers are now boycotting the brand online because of an obvious connection to Satan. The company wants MSCHF to stop all orders currently in transit and recover them.
In just one minute on Monday, 665 pairs of devil-themed sneakers sold out for $ 1,018. Fans were able to enter the sweepstakes to win the final, 666th pair of shoes, but lawyers said the raffle is currently pending.
During the court hearing, MSCHF said the shoes were art – a critique of the culture of collaboration and a critique of how “Nike will collaborate with anyone.” The lawyers referred to the accompanying work of art, “, “which” had an equally great influence on society, “but was not judged.
MSCHF made a similar argument in a statement to CBS News. “Heresy exists only in relation to doctrine,” the company said. “Who is Nike to censor one and not the other?”
The MSCHF lawyer also argued that shoe buyers are sophisticated sneaker tops, who would not believe the shoes are Nike-related and who do not plan to wear the shoes in public but display them as art. Nike has disputed this claim, pointing to a picture of Miley Cyrus wearing sneakers in a post on Instagram to her 127 million followers.
The lawsuit is ongoing, and MSCHF said it would no longer sell any pair of Satan’s shoes, adding, “No more shoes.”
The controversial sneakers, condemned by countless conservative politicians and religious leaders, feature a bronze pentagram, the number “666” and a small amount of human blood obtained from the MSCHF team.
The price is a reference to the biblical passage of Luke 10:18, which reads, “I saw Satan fall like lightning from heaven,” the collective told CBS News. The release coincided with Lil Nas X’s new song and music video for “MONTERO (Call Me By Your Name),” in which the 21-year-old tries to seduce a horned devil out of respect for hisof his queer identity.
Earlier this week, Nike told CBS News that it was not involved in designing or releasing shoes with a Grammy-winning artist or art collective.
“We don’t support them,” the company said Monday.
Later that day, Nikeagainst MSCHF, arguing that swoosh infringes his trademark and damages his mark.
The giant sneaker claimed the shoes were “likely to cause confusion and thinning and create the wrong link between MSCHF and Nike products,” stating that “there is already evidence of significant confusion and thinning in the market, including calls for a boycott of Nike as well. response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has approved or approved this product. ”
“As a direct and immediate result of the illegal actions of MSCHF, Nike has suffered, continues to suffer and / or is likely to suffer damage to its trademarks, business reputation and goodwill that money cannot compensate for,” the lawsuit adds. “MSCHF will continue to use Nike’s established markings and / or confusing similar markings, unless ordered to do so and will cause irreparable damage to Nike for which Nike has no appropriate remedy.”
The rapper, born Montero Lamar Hill, did not shy away from internet disapproval either humorous about going to court with Nike.
However, he too tweeted On Monday that “reaction” takes an “emotional toll”.
“I’m trying to cover it with humor, but it’s getting harder,” he said. “My anxiety is greater than ever before.” Lil Nas X was not named defendant in the lawsuit.
In a statement Thursday, MSCHF told CBS News that it “strongly believes in freedom of expression,” adding that “nothing is more important than our ability and the ability of other artists like us to continue their work in the years to come.”
“We look forward to working with Nike and the court to resolve this case as quickly as possible,” the company said.