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Nintendo Cuts Its 20 Million Switch Hardware Sales Despite Incredible Holiday Season Performance



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Nintendo has shared its Nine Months Earnings Release for the financial year ending March 2019, giving us plenty of insight into how the company is performing in terms of sales across all consoles and other forms of income.

Nintendo has decided to slash its well documented sales target of 20 million Switch units this year, aiming for a slightly more modest 17 million. The report states that the updated target was issued "based on sales status for the nine months ended December 31, 2018, as well as our future outlook".

That's not to say that Nintendo has had a bad year though; The Switch shipped nearly half of the company's initial annual target in the holiday quarter alone – 9.42 million units, to be exact – and is fast approaching the 15 million mark for the year ending March 2019 (up from 12 million during the same period of the year before). In terms of software, things are even more impressive, with new releases Super Mario Party. Pokémon: Let's Go, and especially Super Smash Bros. Ultimate all getting off to flying starts.

Elsewhere, Nintendo has also cut its 3DS hardware sales forecast for the year, falling from 4m to 2.6m, but has increased its switch software sales estimates from 100m to 110m.

One final interesting tidbit shows that during the holiday quarter, the Switch accounted for 90% of Nintendo's overall revenue, significantly outperforming Nintendo's 3DS and smartphone efforts.

Did you think Nintendo would manage to reach its 20 million target? Are you surprised by the success of Nintendo's holiday season? Share your thoughts with us in the comments.


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