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Students bring the fashion of the do-it-yourself hatchback to the next level



From original graphics to classic design, these students add Tailgate's fashionable twists

With the ever-changing styles and techniques of fashion, ASU's fashion gurus have found unique ways to redesign the brown and gold basic t-shirt for soccer games and queue portals.

University students in Arizona are finding innovative ideas to transform their shirts using a pair of scissors and a creative mind. Some students take the Internet to sell their creations online, others keep their projects for themselves and these shirts can be seen around the campus every Saturday.

Taylor Franz, a juniors at UA, specializing in retail and consumer science, has developed his own brand in which he reconfigures the typical t-shirt.

Using the zips, acid wash details and lace-up strings, Franz adds his personal touch to the shirts.

He began his first year of college on the floor of his living room with an old t-shirt and a hot glue gun. He then sent a message to his sisterhood asking if anyone was interested in buying a shirt.

The request and the positive feedback she received encouraged her to create her own brand, Franz said, which she called GameDayCustomTees.

Through word of mouth, Instagram and Etsy, her business has grown beyond the UA to ASU, NAU and a variety of schools across the country.

The large amount of requests she has received from customers has led her to start working with her mother to fulfill orders and continue to expand GameDayCustomTees. She said her mother helps with many aspects of sewing while Franz focuses on design.

"Quality shirts, like those in the bookstore, can be so expensive," said Franz. "We go around the city trying to make these shirts, and we do everything we find."

Ainsley Ramsey, a student who studies actuarial sciences at the ASU, is a longtime friend and a great supporter of Franz.

"He definitely found some really fun ways (drawing shirts) that I had never seen before," Ramsey said.

Ramsey took Franz's shirts to his sisterhood meetings and said that the girls' response has always been extremely positive, and they often asked for more.

Ramsey said that student-to-student support is exciting to testify, especially in "rival schools".

"They're supporting another college student who's doing what they love and what they're good at unlike another company that's doing them," he said.

Kendra Olivieri, a freshman who is studying supply chain management, is another student who has decided to make her own turn on the fashion of the hatchback.

Olivieri began designing his shirts using an app called Procreate, where he creates a design and prints it on a t-shirt in a pharmacy, such as CVS Pharmacy.

He said that he started designing his t-shirts because he found the shirts sold in the library too expensive. In addition, the designs that she liked most of the other brands cost too much money and economic and economic shirts were not her style.

"I do not keep them like t-shirts," he said. "I like to cut them into a crop top or a little fresh."

Olivieri said that at the moment he does not sell his t-shirts, but would like to be involved in his own business in the future. He said he often shows up with his drawings to avoid copyright issues.

"I will do something that says" game day "in the ASU color scheme or something," Olivieri said.


Reach the journalist on eborst@asu.edu and follow @ellieeborstt on Twitter.

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