There is no denying that the SEO has gone through some serious changes in the last year or so.
While there are many trends to be recovered, the most overwhelming is obviously the transition to the first mobile index.
Google has released plans in 2016 to jump headlong into the rankings of mobile websites. While website owners would have a few years to catch up, in 2018 these changes are starting to take effect.
As a result of this move to mobile optimization, SEO in general has been a bit more difficult to crack for small businesses. Although the major content management systems are trying to make it easy for non-tech-savvy business owners to build feasible and already mobile-friendly websites, the rapidly evolving SEO environment is becoming even more intimidating. As a result, small business owners are losing hope of getting it right.
SEO is a practice in constant change and adaptation. You need to continuously improve your website, free up content and use the appropriate tools. Falling means potential losses of profits and a blow to reputation management. It's a bit too much to handle especially for small business owners who are already overwhelmed by their daily business management routine.
Some people who read this will be SEO masters who have a plan in place to keep things moving. Most will need help. The best advice I can give as someone who has worked in SEO over more than a decade of his management changes is this: having valid and up-to-date tools to help you along the way, but keeping your collection of tools very limited because otherwise you'll do it make it even worse.
Having a good toolkit will make more for the SEO of your business with less resources. That means less energy and time on your part, while you get benefits that help build your business. What's better?
The SEO tools of small, indispensable businesses
One of my favorite tools this year, Serpstat is one of those tools to which I referred when I said to limit keywords and phrases. The tool has a variety of functions that can be accessed from a single dashboard:
- You can add your site as a project to monitor your overall SEO health and identify some crucial errors that could prevent your site from positioning itself higher than it could
- You can monitor the rankings of your site
- You can watch your competitors. You can have a clear idea of how much your competitors are narrowing the market on certain key phrases and what you can target and reach a similar audience.
- You can use it to watch your coming backlinks to see who is referring to your business
- Get key phrases and important data on each one. Use a variety of sources, including Google's Keyword Planner and Google's auto-suggestion tools to create a list that includes volume, CPC, and competition.
Check out the complete list of features that SERPstat offers to make your SEO DYI feasible.
If you're keeping SEO in-house or outsourcing it to remote teams or agencies, there are too many pieces to watch out for. It's exhausting to open dozens of emails and open multiple accounts to keep an eye on everything, including content development and social media campaigns.
Cyfe (Disclaimer: Cyfe is my personal content management client) is your Swiss Knife business management that you can use to organize anything, including your SEO efforts.
With Cyfe you can keep all the pieces under one roof saving time to access reports, manage activities and measure impact. Add widgets to:
- Register your next activities
- Keep your calendar in mind
- Monitor traffic to your main landing pages
- Record content ideas
- Monitor your (and your competitors) mentions
- Track your site's performance (uptime)
- Monitor the traffic of your mobile site, etc.
Now organize these widgets in dashboards to keep things even better organized. For example, I have an Analytics dashboard, a social media control panel, a project management dashboard, an editorial management dashboard, etc.
Here's more information on how to use Cyfe specifically as an SEO dashboard.
Whatagraph is a tool for business owners who are tired of awkward growth reports and complicated analytical data. If keeping an eye on weekly numbers is all you need, Whatagraph is what you need. Set up your analytics accounts for the websites you are using and the tool will send you weekly reports.
The three accounts you may want to set up in What paragraph are:
- Google Analytics: the most obvious tool in this list, everyone should use Google Analytics to monitor their metrics. It is more complicated and less user friendly than many others. But they are also the senders and the main source of the information you are looking for. In other words, it's a necessary evil, so put it into action, but use Whatagraph to make your data easier to digest.
- Advertising on Facebook: While Google Adwords is quite expensive and Twitter ads are somewhat useless, the Facebook Advertising platform works well for everyone I know. Set up lead generation campaigns and use Whatagraph to send you monthly reports on how you're doing.
- Google Search Console: Google is ready to report key SEO health issues, including malware attacks, ranking elimination, and crawl errors. Therefore it is advisable to check the site with them. However, if you do not have time to check your account weekly, you can use Whatagraph to send you weekly updates of the statistics retrieved from the Google Search Console.
SEO is changing and it can be difficult to keep up. Having the right tools means you do not have to.
Do you have a tool to put on the list? Let us know in the comments!