Yoast SEO 8.2 was released last week with the first plugin tools designed specifically for Gutenberg. It includes two new blocks of structured How-To and FAQ data for the first users of the new editor.
Structured data is content that can be marked with a shared vocabulary, such as that provided by Schema.org. Content such as products, books, reviews, podcasts, events and recipes lend themselves well to this specific type of organization. Structured data helps search engines to index the site more effectively and communicate the results in more convincing ways, such as rich snippets, rich cards or voice search.
Structured data is not easy to implement for most WordPress users without the help of a plug-in. Now that more content is created in Gutenberg, users who want their content to appear as advanced search results will need to look for plugins that are automatically part of the content creation process.
The plugin outlines all the necessary data that users need to add so that How-To and FAQ blocks of content appear as valid pieces of structured data.
Alongside this version, Yoast's local SEO and WooCommerce SEO plugins have also added two new Gutenberg blocks of structured data: a block of addresses and a block of Google Maps.
In the future, the Yoast team plans to create many more structured data blocks.
"We will work first on blocks that we can dogfood on Yoast.com, such as Job posting and Event," said YTO Omar Reiss's CTO. "Afterwards, we will go only for the most popular, such as Recipe."