The "Veere Di Wedding" movie, which tells of four friends about marrying one of them, and "Four Stories of Desire" have the common fact that both women appear with sexual toys and the feminist film "Lipstick under my burlap" represents four women who are fighting their destiny.
"When these movies came up, people began looking for these products and using them, we sold about 1,200 vibrators of the premiere of the" Cuatro historas ", a good number if we take into account that we sell on average between 150 and 200 per week," explains Efe the co-founder of the IMbesharam, Raj Armani online sexual toys web site.
Armani, an Indian entrepreneur who runs his company based in the Asian state of the United States, points out that demand for adult toys in the "Kamasutra" country is one hundred times higher than the bid and has remained unpublished for years.
In 2013, the company estimated that the potential market was around $ 200 million, although it has since confirmed "with confidence" that the market has been utilized and is more than $ 1,000,000.
IMbesharam is one of the online sales companies struggling to take over most Indian markets but is not the only company in the sector optimistic about the future of "dildos" and vibrator products to more everyday items such as preservatives and lubricants.
Samir Saraiya, founder of the Indian grocery store ThatsPersonal ("personally" in English), and former CEO of Microsoft currently put potential buyers at 40 million.
"We believe that the next three years this figure of 40 million will exceed 100 million due to increased Internet access, the use of smart phones and more people buying online," Efeu said.
But despite optimism and business since 2013, Saraya admits that selling sex toys to the country more conservative than India is not an easy task.
The main obstacle is Article 292 of the Indian Penal Code, copied from the English Constitution after the independence of the country in 1947, which prohibits the sale and distribution of obscene products.
"Unfortunately, obscenity is not quite well defined," Saraiy says, so before she starts sending vibrators by post, she has thoroughly studied legislation with a lawyer and co-founder of the company.
"We understand that there are some products that can be sold in India and others that can not be sold," explains: real dildos, dolls and stuff like vagina are beyond the ambiguous limits of legislation.
Why do Indians resort to buying online sex toys instead of physical stores? According to Saraiya, in the first place even in India, big cities buying condoms at a store close to home are a problem.
"I was facing this question because I did not feel comfortable buying condoms, especially near my home, even when I lived in Singapore," he says.
"Sexual Trade" does not exist in the Asian country, and the only alternative in cities such as New Delhi or Mumbai is to go to certain markets that are known for discreet sales of these products.
Cheaper since Thatspersonal and IMbesharam products are in the pocket of a large majority of Indians, but lower quality.
"These products were always available for 20 years, but they are not hygienic, they are not packaged, they have not passed the custom and are bought in secret, most people would not be comfortable buying these products." Beelzebub.
At the underground market "Palika Bazar", located in the central Connaught of the Indian capital, there are visible pink vibrators and three speeds in some showcases.
One of the sellers – who were rather anonymous – strongly denied Efe that it was a sexual toy and said they had to give only "massages" on their face.
The other trader, with the same vibrator model hidden in the black plastic bag under the counter, explained that the sex toy came from Thailand and was sold for 200 rupees, just over two euros.