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Facebook will eventually stop discovering the number of users of leading applications



Facebook plans to stop revealing the number of users of its leading social network by switching to a broader definition of its audience that includes users of its "family" products such as Instagram and Whatsapp.

The change, announced by chief financial officer of Facebook, Dave Wehner, about the quarterly profits of the company on Wednesday will mark a significant shift in Facebook's strategy and it will appear that the social network is experiencing a growing response to its privacy practices.

The size of Facebook's audience in all its applications – more than 2 billion each day by the end of 2019 – "better reflects the size of our community and the fact that many people use more than one of our services," Wehner said at a call.

"In the meantime, we expect family metrics to play the main role in how we talk about our company, and in the end, we will only abolish the metric data for Facebook."


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