YouTube She wants to have half of the prominent videos on her card with trends coming from streams that come from her own company site, according to Susan Wojcicki's latest quarterly letter.
A letter addressed to YouTube users is intended to ease the concerns of the biggest star of the site in relation to copyright challenges, advertising rules, and monetizing videos, while reducing their presence in the trend of the site's performance.
The biggest YouTube contributors are worried because their imprint on the Trend card decreases, as the company favors "safer" content coming from other, more traditional media such as repetitive TV spots, movie trailers, and music videos.
It was a tough neighborhood for YouTube. The company had to deal with another scandal of child predators, which prompted the company to completely exclude comment sections on most videos with minors.
The company-owned video company has also been forced to fight its role in spreading a global vaccination campaign that has helped stimulate the resurgence of measles in the world – creating a new epidemic in the United States. mostly eradicated in the country.
In addition to monetizing the video against vaccination, YouTube's role in spreading videos shot by a white superstitious killer who killed many people in the mosque attacks in Christchurch, New Zealand, has created a reaction against businesses in major cities around the world.
Wojcicki addressed both cases in the letter, writing:
In February, we announced cessation of comments on most YouTube videos that have juveniles. We did this to protect the children from the predatory comments (with the exception of a small number of channels with the required work force to actively comment on their comments and take additional steps to protect children). We know how vital comments are to creators. From creators, I understand that comments are important for co-operating with fans, getting feedback, and helping guide future videos. I also know that this change has affected many creators we know are innocent – from professional creatures to young people or their parents who post videos. But in the end, that was the compromise we made because we believe that the protection of children on our platform should be the most important guiding principle.
The next month we did an unseen action after the tragedy in Christchurch. Our teams started acting immediately to remove violent content. In order to counteract the huge number of uploaded videos showing violent images, we have decided to temporarily stop some of our actions and features. This meant that numerous videos that did not actually violate community guidelines, including a small set of news and comments, were deleted and kept out of the platform (as long as owners did not complain and re-establish). But considering the stake, that was another compromise we thought was necessary. With Sri Lanka's devastating attacks, our teams worked 24 hours to make sure we removed violent content. In both cases, our systems have initiated authoritative news and limited the spread of hatred and disinformation.
Given these examples, Wojcic's commitment to ensure that half of the video on a YouTube tab of a company comes from YouTube itself … it looks risky.
The company must still do something. The talenat that depends on how to bring advertisers and audiences is very concerned about the recent recent steps taken by YouTube.
From the perspective of the best talented YouTube users, they leave them even when controllers restrict the way they can create videos that have defined their website during their history.
In Europe, meme culture attacks lawmakers who have adopted water-tightening laws that make fair use – and YouTube users are concerned that the company might begin to restrict the distribution of their videos to thin copyright claims.
"[We] are also still very concerned about Article 13 (now renamed Article 17) – a part of the copyright directive recently adopted in the European Union, "wrote Wojcicki. "While we support the rights of copyright owners, YouTube is currently engaged in almost all music companies and television stations – we are concerned about the undefined, unquestioned demands of the new directive. This could create serious constraints on what YouTube creators can transfer. This risks lowering revenues to YouTube's traditional media and music companies and potentially destroying many European creators who have built their business on YouTube.
The letter is in many ways merely a continuation of the topic that Wojcicki presented in his first address to the company's basic customer base.
This is a key moment for YouTube when public pressures are lifted so that the company takes more responsibility for the videos it distributes, and users who make up most creative communities are beginning to suffer because of their ever-greater constraints.
It seems that the company responds with the commitment to be more transparent forward but it will be harder for the company to move between advertiser pressures for "secure" videos and producers for greater creative freedom – all with the traditional media company increasingly in their crosshairs and new players like TikTok command more attention.